Expansion opportunities Target partnerships and co-branding with local institutions and events in Santa Fe, leveraging ongoing Zozobra and charitable initiatives to create limited edition or cause-related beverages that can drive regional distribution and on-premise promotions.

New product pipeline Capitalize on recent launches such as Santa Fe NA Pilsner and ZOZOBRA 101 to upsell to current customers and attract novelty-seeking beer fans; explore complementary low- and non-alcoholic offerings to broaden audience reach and tap into growing NA beer trends.

Retail & eCommerce Leverage existing tech stack (Shopify, WooCommerce, WordPress) to optimize direct-to-consumer sales, subscription options, and regional eCommerce fulfillment, while pursuing wholesale channel expansion with local retailers and specialty shops.

Community & philanthropy Highlight and monetize philanthropic partnerships (Animal Humane New Mexico, 4NM initiative) to create experiential marketing, sponsor-driven events, and premium packaging that resonates with mission-driven consumers and retailers seeking social impact alignment.

SYNERGY with local brands Explore cross-promotional opportunities with nearby beverage, hospitality, and lifestyle brands that share Santa Fe’s cultural scene; propose collaborative bundles, tap takeovers, and seasonal specials to expand shelf presence and on-premise visibility.