Expansion through partnerships Saputo's recent partnership with Mike's Hot Honey presents a sales opportunity to leverage the popularity of the Montchevre goat cheese brand with the introduction of new Hot Honey Goat Cheese, potentially attracting new customers and increasing market share.

Market penetration through acquisitions With the acquisition of Food Online, Saputo has expanded its product portfolio, providing a strategic opportunity to tap into new markets, cross-sell products, and capitalize on the existing customer base of the acquired company.

Diversification for customer retention The production and distribution of dairy alternative cheeses and beverages by Saputo enable sales representatives to offer a diverse range of products, catering to the growing demand for plant-based alternatives and ensuring customer retention by meeting varied preferences.

Optimizing operations for efficiency By utilizing technologies such as Microsoft Power BI, SAP Materials Management, and React, Saputo enhances operational efficiency and data-driven decision-making, providing sales teams with insights to identify sales trends, streamline processes, and optimize customer engagements.

Competitive advantage in the dairy industry Being among the top dairy processors globally, including in Canada, Australia, the USA, and the UK, Saputo's strong market position and reputable brand presence offer sales personnel a competitive edge to leverage when approaching new clients or negotiating partnerships.