Expanding Product Lines Savage Universal has been continuously developing innovative products in the photography studio equipment space, such as the RGB Pro Panel and MultiFlex Light Stand. These new offerings present opportunities to upsell to existing customers and attract new clients seeking cutting-edge and affordable lighting solutions.

Acquisition by Vitec Group Being acquired by Vitec Group plc for $57.3M opens doors for Savage Universal to leverage the resources and networks of a larger parent company. Sales professionals can explore cross-selling opportunities with Vitec Imaging Solutions' brands like Manfrotto and Gitzo to expand market reach and increase revenue streams.

Innovative Studio Equipment With a commitment to quality and innovation, Savage Universal focuses on developing products that cater to the diverse photography community. Sales representatives can capitalize on selling these innovative solutions, such as the Grunge Classic Collapsible Backdrop collection, to meet the evolving needs of professional and semi-professional photographers.

Key Tech Stack Savage Universal utilizes a tech stack that includes Google Cloud, Amazon Web Services, and Klarna Checkout, among others. Understanding and aligning these technology capabilities with client requirements can help sales teams position the company's offerings as digitally advanced and efficient, appealing to tech-savvy customers.

Competitive Positioning While Savage Universal competes with companies like Profoto and Aputure, emphasizing its unique selling points, such as cost-effective LED lighting solutions and versatile background products, can differentiate the company in the market. Sales professionals should highlight these competitive advantages to win over price-conscious customers and drive sales growth.