Insights

Growing Market Presence SAXX has established a strong retail footprint with over 2,000 stores across North America, Japan, Australia, and Europe, indicating significant international exposure and potential for expanding sales channels.

Expanding Athlete Outreach The brand's popularity among professional athletes, including NFL, MLB, and NHL players, presents opportunities to leverage athlete endorsements and exclusive collaborations to boost brand credibility and appeal to sports-focused consumers.

Hybrid Technology Adoption Utilizing a modern tech stack including PWA, Google Pay, and Azure suggests that SAXX values seamless customer experiences and digital engagement, which can be further optimized to increase online sales and streamline purchasing.

Financial Growth Potential With revenues estimated between $25 million and $50 million and recent funding of $50 million, SAXX is positioned for growth initiatives, such as new product lines or market expansion, presenting opportunities for strategic sales partnerships.

Targeting Niche Segments SAXX’s focus on innovative, comfortable apparel tailored for active lifestyles identifies a niche market that can be further expanded through targeted marketing to fitness enthusiasts and active lifestyle consumers.

SAXX Tech Stack

SAXX uses 8 technology products and services including RSS, JSS, Polyfill, and more. Explore SAXX's tech stack below.

  • RSS
    Content Management System
  • JSS
    Javascript Frameworks
  • Polyfill
    Javascript Libraries
  • PWA
    Miscellaneous
  • Buy with Prime
    Miscellaneous
  • Google Pay
    Payment Processing
  • AfterPay
    Payment Processing
  • Microsoft Azure
    Platform As A Service

Media & News

SAXX's Email Address Formats

SAXX uses at least 1 format(s):
SAXX Email FormatsExamplePercentage
First.Last@saxxunderwear.comJohn.Doe@saxxunderwear.com
91%
First@saxxunderwear.comJohn@saxxunderwear.com
7%
FirstLast@saxxunderwear.comJohnDoe@saxxunderwear.com
1%
FLast@saxxunderwear.comJDoe@saxxunderwear.com
1%

Frequently Asked Questions

Where is SAXX's headquarters located?

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SAXX's main headquarters is located at 68 West 5th Avenue Vancouver, British Columbia v5y 1h6 Canada. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is SAXX's stock symbol?

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SAXX is a publicly traded company; the company's stock symbol is FSAXX.

What is SAXX's official website and social media links?

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SAXX's official website is saxxunderwear.com and has social profiles on LinkedInCrunchbase.

What is SAXX's SIC code NAICS code?

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SAXX's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does SAXX have currently?

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As of April 2026, SAXX has approximately 193 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: T. B.Ceo: T. L.Cfo & Coo: A. U.. Explore SAXX's employee directory with LeadIQ.

What industry does SAXX belong to?

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SAXX operates in the Retail Apparel and Fashion industry.

What technology does SAXX use?

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SAXX's tech stack includes RSSJSSPolyfillPWABuy with PrimeGoogle PayAfterPayMicrosoft Azure.

What is SAXX's email format?

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SAXX's email format typically follows the pattern of First.Last@saxxunderwear.com. Find more SAXX email formats with LeadIQ.

How much funding has SAXX raised to date?

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As of April 2026, SAXX has raised $50M in funding. The last funding round occurred on Dec 15, 2016 for $50M.

When was SAXX founded?

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SAXX was founded in 2006.

SAXX

Retail Apparel and FashionBritish Columbia, Canada51-200 Employees

Originality often times means being first and SAXX’s heritage of revolutionizing underwear goes back 10 years. In 2006, Trent Kitsch was on a fishing expedition and after spending hours in a cold, clammy ocean suit he knew there had to be a better way to protect his package from chafing. A former baseball player, he imagined a catcher’s mitt hammock design and turned it upside down in his mind. After the fishing trip, and with the hammock idea still percolating, he worked with a seamstress and designer — and himself as the fit model — to create a paneled fabric hammock to keep his package separated and supported. Fourteen prototypes later, the BallPark Pouch™ and SAXX Underwear were ready for action.

Today, our focus remains the same: to equip you with game-changing, next-level apparel that allows you to move freely, without restriction — apparel that feels like it’s barely there, that elevates your everyday experiences, that just works.

Since it's inception, SAXX has experienced rapid growth and a rise in popularity among professional athletes. SAXX’s versatility in the sport community ranges from prominent action sport athletes to NFL, MLB and NHL players. With over 2,000 retailers across North America, Japan, Australia and Europe, SAXX is actively extending its brand reach globally.

Section iconCompany Overview

Headquarters
68 West 5th Avenue Vancouver, British Columbia v5y 1h6 Canada
SIC Code
2323 - Men's and Boys' Neckwear
Stock Symbol
FSAXX
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2006
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $50M

    SAXX has raised a total of $50M of funding over 1 rounds. Their latest funding round was raised on Dec 15, 2016 in the amount of $50M.

  • $25M$50M

    SAXX's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $50M

    SAXX has raised a total of $50M of funding over 1 rounds. Their latest funding round was raised on Dec 15, 2016 in the amount of $50M.

  • $25M$50M

    SAXX's revenue is estimated to be in the range of $25M$50M

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