Insights

Growing International Presence SAXX has established a strong global footprint with over 2,000 retailers across North America, Japan, Australia, and Europe. This expanding distribution network presents sales opportunities in international markets through new retail partnerships or direct online channels.

Innovative Product Appeal With a heritage rooted in innovative underwear design featuring the patented BallPark Pouch and a focus on comfort, SAXX appeals to consumers seeking high-performance apparel. Leveraging this innovation can help target niche markets like athletic, activewear, and lifestyle segments.

Athlete Endorsements The brand's popularity among professional athletes across multiple sports offers a strong endorsement platform. Collaborating with athletes or sports teams could enhance brand visibility and open opportunities for sports-specific product lines and marketing campaigns.

Tech-Driven Shopping Experience Utilizing advanced e-commerce features such as PWA, buy options with Amazon Prime, Google Pay, and AfterPay indicates a focus on seamless online shopping. Expanding digital sales channels or personalized marketing strategies could further increase conversion rates.

Mid-Market Positioning SAXX's revenue range of 10M to 25M within the competitive retail apparel industry suggests room for growth through targeted sales efforts to similar mid-market brands or direct-to-consumer approaches, emphasizing product innovation and brand loyalty.

SAXX Tech Stack

SAXX uses 8 technology products and services including RSS, JSS, Polyfill, and more. Explore SAXX's tech stack below.

  • RSS
    Content Management System
  • JSS
    Javascript Frameworks
  • Polyfill
    Javascript Libraries
  • PWA
    Miscellaneous
  • Buy with Prime
    Miscellaneous
  • Google Pay
    Payment Processing
  • AfterPay
    Payment Processing
  • Microsoft Azure
    Platform As A Service

Media & News

SAXX's Email Address Formats

SAXX uses at least 1 format(s):
SAXX Email FormatsExamplePercentage
First.Last@saxxunderwear.comJohn.Doe@saxxunderwear.com
91%
First@saxxunderwear.comJohn@saxxunderwear.com
7%
FirstLast@saxxunderwear.comJohnDoe@saxxunderwear.com
1%
FLast@saxxunderwear.comJDoe@saxxunderwear.com
1%

Frequently Asked Questions

Where is SAXX's headquarters located?

Minus sign iconPlus sign icon
SAXX's main headquarters is located at 68 West 5th Avenue Vancouver, British Columbia v5y 1h6 Canada. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is SAXX's stock symbol?

Minus sign iconPlus sign icon
SAXX is a publicly traded company; the company's stock symbol is FSAXX.

What is SAXX's official website and social media links?

Minus sign iconPlus sign icon
SAXX's official website is saxxunderwear.com and has social profiles on LinkedInCrunchbase.

What is SAXX's SIC code NAICS code?

Minus sign iconPlus sign icon
SAXX's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does SAXX have currently?

Minus sign iconPlus sign icon
As of February 2026, SAXX has approximately 194 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: T. B.Ceo: T. L.Cfo & Coo: A. U.. Explore SAXX's employee directory with LeadIQ.

What industry does SAXX belong to?

Minus sign iconPlus sign icon
SAXX operates in the Retail Apparel and Fashion industry.

What technology does SAXX use?

Minus sign iconPlus sign icon
SAXX's tech stack includes RSSJSSPolyfillPWABuy with PrimeGoogle PayAfterPayMicrosoft Azure.

What is SAXX's email format?

Minus sign iconPlus sign icon
SAXX's email format typically follows the pattern of First.Last@saxxunderwear.com. Find more SAXX email formats with LeadIQ.

How much funding has SAXX raised to date?

Minus sign iconPlus sign icon
As of February 2026, SAXX has raised $50M in funding. The last funding round occurred on Dec 15, 2016 for $50M.

When was SAXX founded?

Minus sign iconPlus sign icon
SAXX was founded in 2006.

SAXX

Retail Apparel and FashionBritish Columbia, Canada51-200 Employees

Originality often times means being first and SAXX’s heritage of revolutionizing underwear goes back 10 years. In 2006, Trent Kitsch was on a fishing expedition and after spending hours in a cold, clammy ocean suit he knew there had to be a better way to protect his package from chafing. A former baseball player, he imagined a catcher’s mitt hammock design and turned it upside down in his mind. After the fishing trip, and with the hammock idea still percolating, he worked with a seamstress and designer — and himself as the fit model — to create a paneled fabric hammock to keep his package separated and supported. Fourteen prototypes later, the BallPark Pouch™ and SAXX Underwear were ready for action.

Today, our focus remains the same: to equip you with game-changing, next-level apparel that allows you to move freely, without restriction — apparel that feels like it’s barely there, that elevates your everyday experiences, that just works.

Since it's inception, SAXX has experienced rapid growth and a rise in popularity among professional athletes. SAXX’s versatility in the sport community ranges from prominent action sport athletes to NFL, MLB and NHL players. With over 2,000 retailers across North America, Japan, Australia and Europe, SAXX is actively extending its brand reach globally.

Section iconCompany Overview

Headquarters
68 West 5th Avenue Vancouver, British Columbia v5y 1h6 Canada
SIC Code
2323 - Men's and Boys' Neckwear
Stock Symbol
FSAXX
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2006
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $50M

    SAXX has raised a total of $50M of funding over 1 rounds. Their latest funding round was raised on Dec 15, 2016 in the amount of $50M.

  • $10M$25M

    SAXX's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $50M

    SAXX has raised a total of $50M of funding over 1 rounds. Their latest funding round was raised on Dec 15, 2016 in the amount of $50M.

  • $10M$25M

    SAXX's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.