Insights

Metaverse Shopping Experience SAXX partnered with Emperia to launch a metaverse shopping experience. Leveraging virtual reality for retail could be a unique sales channel to explore, particularly for engaging tech-savvy customers.

VaSAXXtomy Gift Registry Introducing the VaSAXXtomy Gift Registry showcases innovation in marketing. Targeting niche markets with tailored offerings can open up new sales opportunities and tap into specific customer needs.

Performance Underwear Launches SAXX released new lines of performance underwear suited for specific activities like CrossFit. Highlighting product functionality and specialization can attract customers seeking high-performance apparel, presenting upselling chances.

Global Brand Reach With a presence in multiple regions, including North America, Japan, Australia, and Europe, SAXX has a broad market. Expanding sales efforts in these regions or exploring new markets can enhance revenue streams and customer base.

Strategic Investment from Brentwood The investment from Brentwood Associates signifies confidence in SAXX's potential. Leveraging this backing in sales pitches could enhance credibility and attract partnerships or collaborations leading to sales growth.

SAXX Tech Stack

SAXX uses 8 technology products and services including Microsoft Advertising, Bloomreach, Polymer, and more. Explore SAXX's tech stack below.

  • Microsoft Advertising
    Advertising
  • Bloomreach
    Content Management System
  • Polymer
    Javascript Frameworks
  • FancyBox
    Javascript Libraries
  • Listrak
    Marketing Automation
  • RSS
    Miscellaneous
  • Office 365
    Office Suites
  • Priority Hints
    Performance

Media & News

SAXX's Email Address Formats

SAXX uses at least 1 format(s):
SAXX Email FormatsExamplePercentage
first.last@saxxunderwear.comJohn.Doe@saxxunderwear.com
93%
first@saxxunderwear.comJohn@saxxunderwear.com
5%
firstlast@saxxunderwear.comJohnDoe@saxxunderwear.com
1%
flast@saxxunderwear.comJDoe@saxxunderwear.com
1%

Frequently Asked Questions

Where is SAXX's headquarters located?

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SAXX's main headquarters is located at 68 West 5th Ave Vancouver, BC V5Y 1H6 CA. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is SAXX's official website and social media links?

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SAXX's official website is saxxunderwear.com and has social profiles on LinkedIn.

How much revenue does SAXX generate?

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As of June 2024, SAXX's annual revenue reached $35M.

What is SAXX's NAICS code?

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SAXX's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does SAXX have currently?

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As of June 2024, SAXX has approximately 193 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: T. B.Chief Product Officer: A. M.Vice President Global Logistics: A. L.. Explore SAXX's employee directory with LeadIQ.

What industry does SAXX belong to?

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SAXX operates in the Retail Apparel and Fashion industry.

What technology does SAXX use?

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SAXX's tech stack includes Microsoft AdvertisingBloomreachPolymerFancyBoxListrakRSSOffice 365Priority Hints.

What is SAXX's email format?

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SAXX's email format typically follows the pattern of . Find more SAXX email formats with LeadIQ.

How much funding has SAXX raised to date?

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As of June 2024, SAXX has raised $50M in funding. The last funding round occurred on Dec 15, 2016.

When was SAXX founded?

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SAXX was founded in 2006.
SAXX

SAXX

Retail Apparel and FashionBritish Columbia, Canada51-200 Employees

Originality often times means being first and SAXX’s heritage of revolutionizing underwear goes back 10 years. In 2006, Trent Kitsch was on a fishing expedition and after spending hours in a cold, clammy ocean suit he knew there had to be a better way to protect his package from chafing. A former baseball player, he imagined a catcher’s mitt hammock design and turned it upside down in his mind. After the fishing trip, and with the hammock idea still percolating, he worked with a seamstress and designer — and himself as the fit model — to create a paneled fabric hammock to keep his package separated and supported. Fourteen prototypes later, the BallPark Pouch™ and SAXX Underwear were ready for action.

Today, our focus remains the same: to equip you with game-changing, next-level apparel that allows you to move freely, without restriction — apparel that feels like it’s barely there, that elevates your everyday experiences, that just works.

Since it's inception, SAXX has experienced rapid growth and a rise in popularity among professional athletes. SAXX’s versatility in the sport community ranges from prominent action sport athletes to NFL, MLB and NHL players. With over 2,000 retailers across North America, Japan, Australia and Europe, SAXX is actively extending its brand reach globally.

Section iconCompany Overview

Headquarters
68 West 5th Ave Vancouver, BC V5Y 1H6 CA
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $50M

    SAXX has raised a total of $50M of funding over 1 rounds. Their latest funding round was raised on Dec 15, 2016.

  • $10M$50M

    SAXX's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $50M

    SAXX has raised a total of $50M of funding over 1 rounds. Their latest funding round was raised on Dec 15, 2016.

  • $10M$50M

    SAXX's revenue is in the range of $10M$50M

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