Insights

Innovative Product Niche SAXX has established a strong reputation with its patented ergonomic underwear design, specifically targeting consumers seeking comfort and support during physical activities. This focus on functional apparel presents opportunities to expand into related categories such as activewear, loungewear, or performance accessories.

Global Retail Presence With over 2,000 retail outlets across North America, Japan, Australia, and Europe, SAXX has a broad international footprint. This global distribution network provides avenues to introduce new product lines, collaborate with retail partners for exclusive collections, and leverage localized marketing strategies to boost sales.

Digital Technology Integration The company’s adoption of advanced digital tools such as PWA, Buy with Prime, and various online payment options indicates a strong e-commerce focus. This digital infrastructure can be leveraged to enhance online shopping experiences, optimize conversion rates, and implement targeted marketing campaigns to boost direct-to-consumer sales.

Financial Growth Potential With a revenue estimate of between 25 million and 50 million dollars and significant funding of 50 million dollars, SAXX has the financial backing to scale marketing efforts, develop new product innovations, and expand globally. Identifying new market segments or partnerships may unlock further revenue streams.

Market Position and Competition SAXX operates in a competitive landscape alongside brands like Lululemon and Mack Weldon, targeting active, fashion-conscious consumers. Differentiating through unique product features and expanding into niche markets such as athleisure or organic fabrics could position SAXX as a premium and innovative brand, appealing to evolving consumer preferences.

SAXX Tech Stack

SAXX uses 8 technology products and services including RSS, JSS, Polyfill, and more. Explore SAXX's tech stack below.

  • RSS
    Content Management System
  • JSS
    Javascript Frameworks
  • Polyfill
    Javascript Libraries
  • PWA
    Miscellaneous
  • Buy with Prime
    Miscellaneous
  • Google Pay
    Payment Processing
  • AfterPay
    Payment Processing
  • Microsoft Azure
    Platform As A Service

Media & News

SAXX's Email Address Formats

SAXX uses at least 1 format(s):
SAXX Email FormatsExamplePercentage
First.Last@saxxunderwear.comJohn.Doe@saxxunderwear.com
91%
First@saxxunderwear.comJohn@saxxunderwear.com
7%
FirstLast@saxxunderwear.comJohnDoe@saxxunderwear.com
1%
FLast@saxxunderwear.comJDoe@saxxunderwear.com
1%

Frequently Asked Questions

What is SAXX's stock symbol?

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SAXX is a publicly traded company; the company's stock symbol is FSAXX.

What is SAXX's official website and social media links?

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SAXX's official website is saxxunderwear.com and has social profiles on LinkedInCrunchbase.

What is SAXX's NAICS code?

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SAXX's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does SAXX have currently?

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As of December 2025, SAXX has approximately 192 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: T. B.Cfo & Coo: A. U.Chief Product Officer: A. M.. Explore SAXX's employee directory with LeadIQ.

What industry does SAXX belong to?

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SAXX operates in the Retail Apparel and Fashion industry.

What technology does SAXX use?

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SAXX's tech stack includes RSSJSSPolyfillPWABuy with PrimeGoogle PayAfterPayMicrosoft Azure.

What is SAXX's email format?

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SAXX's email format typically follows the pattern of First.Last@saxxunderwear.com. Find more SAXX email formats with LeadIQ.

How much funding has SAXX raised to date?

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As of December 2025, SAXX has raised $50M in funding. The last funding round occurred on Dec 15, 2016 for $50M.

When was SAXX founded?

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SAXX was founded in 2006.

SAXX

Retail Apparel and FashionBritish Columbia, Canada51-200 Employees

Originality often times means being first and SAXX’s heritage of revolutionizing underwear goes back 10 years. In 2006, Trent Kitsch was on a fishing expedition and after spending hours in a cold, clammy ocean suit he knew there had to be a better way to protect his package from chafing. A former baseball player, he imagined a catcher’s mitt hammock design and turned it upside down in his mind. After the fishing trip, and with the hammock idea still percolating, he worked with a seamstress and designer — and himself as the fit model — to create a paneled fabric hammock to keep his package separated and supported. Fourteen prototypes later, the BallPark Pouch™ and SAXX Underwear were ready for action.

Today, our focus remains the same: to equip you with game-changing, next-level apparel that allows you to move freely, without restriction — apparel that feels like it’s barely there, that elevates your everyday experiences, that just works.

Since it's inception, SAXX has experienced rapid growth and a rise in popularity among professional athletes. SAXX’s versatility in the sport community ranges from prominent action sport athletes to NFL, MLB and NHL players. With over 2,000 retailers across North America, Japan, Australia and Europe, SAXX is actively extending its brand reach globally.

Section iconCompany Overview

Stock Symbol
FSAXX
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2006
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $50M

    SAXX has raised a total of $50M of funding over 1 rounds. Their latest funding round was raised on Dec 15, 2016 in the amount of $50M.

  • $25M$50M

    SAXX's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $50M

    SAXX has raised a total of $50M of funding over 1 rounds. Their latest funding round was raised on Dec 15, 2016 in the amount of $50M.

  • $25M$50M

    SAXX's revenue is estimated to be in the range of $25M$50M

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