Insights

Global Expansion Opportunities SAXX has a strong presence in North America, Japan, Australia, and Europe with over 2,000 retailers. This global reach provides excellent opportunities for expansion into new markets and partnership with retailers worldwide.

Athlete Endorsement Potential SAXX has gained popularity among professional athletes, including NFL, MLB, and NHL players. Leveraging this athlete endorsement could open doors for collaborations, sponsorships, and brand ambassador programs within the sports industry.

Tech Integration for Enhanced Sales Utilizing tech stack tools like Microsoft Advertising and Office 365 can enhance sales and marketing strategies, leading to targeted advertising, customer engagement, and streamlined sales processes for improved revenue generation.

Competitive Positioning Advantages With a focus on game-changing apparel and unique design elements like the BallPark Pouch™, SAXX stands out among competitors in the retail apparel and fashion industry. Highlighting these unique selling points can position the brand strongly in the market.

Strategic Funding Utilization Having received $50 million in funding, SAXX has the financial backing to invest in product development, marketing campaigns, and expanding distribution channels. Strategic allocation of these funds can drive sales growth and market penetration.

SAXX Tech Stack

SAXX uses 8 technology products and services including Bloomreach, Underscore.js, Gorgias, and more. Explore SAXX's tech stack below.

  • Bloomreach
    Content Management System
  • Underscore.js
    Javascript Libraries
  • Gorgias
    Live Chat
  • HTTP/3
    Miscellaneous
  • PWA
    Miscellaneous
  • Yotpo Reviews
    Online Review Management
  • Yotpo
    Online Review Management
  • Priority Hints
    Performance

Media & News

SAXX's Email Address Formats

SAXX uses at least 1 format(s):
SAXX Email FormatsExamplePercentage
First.Last@saxxunderwear.comJohn.Doe@saxxunderwear.com
93%
First@saxxunderwear.comJohn@saxxunderwear.com
5%
FirstLast@saxxunderwear.comJohnDoe@saxxunderwear.com
1%
FLast@saxxunderwear.comJDoe@saxxunderwear.com
1%

Frequently Asked Questions

Where is SAXX's headquarters located?

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SAXX's main headquarters is located at 68 West 5th Ave Vancouver, BC V5Y 1H6 CA. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is SAXX's stock symbol?

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SAXX is a publicly traded company; the company's stock symbol is FSAXX.

What is SAXX's official website and social media links?

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SAXX's official website is saxxunderwear.com and has social profiles on LinkedIn.

How much revenue does SAXX generate?

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As of December 2024, SAXX's annual revenue reached $35M.

What is SAXX's NAICS code?

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SAXX's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does SAXX have currently?

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As of December 2024, SAXX has approximately 194 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: T. B.Chief Product Officer: A. M.Vice President Global Logistics: A. L.. Explore SAXX's employee directory with LeadIQ.

What industry does SAXX belong to?

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SAXX operates in the Retail Apparel and Fashion industry.

What technology does SAXX use?

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SAXX's tech stack includes BloomreachUnderscore.jsGorgiasHTTP/3PWAYotpo ReviewsYotpoPriority Hints.

What is SAXX's email format?

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SAXX's email format typically follows the pattern of . Find more SAXX email formats with LeadIQ.

How much funding has SAXX raised to date?

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As of December 2024, SAXX has raised $50M in funding. The last funding round occurred on Dec 15, 2016 for $50M.

When was SAXX founded?

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SAXX was founded in 2006.
SAXX

SAXX

Retail Apparel and FashionBritish Columbia, Canada51-200 Employees

Originality often times means being first and SAXX’s heritage of revolutionizing underwear goes back 10 years. In 2006, Trent Kitsch was on a fishing expedition and after spending hours in a cold, clammy ocean suit he knew there had to be a better way to protect his package from chafing. A former baseball player, he imagined a catcher’s mitt hammock design and turned it upside down in his mind. After the fishing trip, and with the hammock idea still percolating, he worked with a seamstress and designer — and himself as the fit model — to create a paneled fabric hammock to keep his package separated and supported. Fourteen prototypes later, the BallPark Pouch™ and SAXX Underwear were ready for action.

Today, our focus remains the same: to equip you with game-changing, next-level apparel that allows you to move freely, without restriction — apparel that feels like it’s barely there, that elevates your everyday experiences, that just works.

Since it's inception, SAXX has experienced rapid growth and a rise in popularity among professional athletes. SAXX’s versatility in the sport community ranges from prominent action sport athletes to NFL, MLB and NHL players. With over 2,000 retailers across North America, Japan, Australia and Europe, SAXX is actively extending its brand reach globally.

Section iconCompany Overview

Headquarters
68 West 5th Ave Vancouver, BC V5Y 1H6 CA
Stock Symbol
FSAXX
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2006
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $50M

    SAXX has raised a total of $50M of funding over 1 rounds. Their latest funding round was raised on Dec 15, 2016 in the amount of $50M.

  • $10M$50M

    SAXX's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $50M

    SAXX has raised a total of $50M of funding over 1 rounds. Their latest funding round was raised on Dec 15, 2016 in the amount of $50M.

  • $10M$50M

    SAXX's revenue is in the range of $10M$50M

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