Insights

Global Retail Growth Leverage SAXX established retailer network across multiple regions to accelerate wholesale expansion and attract new regional partners, including sport specialty and lifestyle stores, with opportunities for co branded or private label programs.

Marketing Experience Optimization Capitalize on an athlete driven brand and a modern tech stack to boost conversion, loyalty, and repeat purchases through targeted email marketing, reviews, and personalized shopping experiences.

Athlete Partnerships Expansion Expand exclusive athlete collaborations with teams, leagues, and training facilities to drive demand in sports and fitness channels and create collaborative product lines.

Active Lifestyle Positioning Position BallPark Pouch underwear as essential gear for active lifestyles and travel, enabling cross selling with related apparel and bulk orders for teams, businesses, and events.

International Market Expansion Strategically push into international markets with localized marketing, sizing, and packaging, and partner with regional distributors to scale growth efficiently.

SAXX Tech Stack

SAXX uses 8 technology products and services including Ansible, FancyBox, BounceX, and more. Explore SAXX's tech stack below.

  • Ansible
    Configuration Management
  • FancyBox
    Javascript Libraries
  • BounceX
    Marketing Automation
  • Wunderkind
    Marketing Automation
  • Bazaarvoice Reviews
    Online Review Management
  • Yotpo
    Online Review Management
  • macOS
    Operating Systems & Computing Languages
  • Nosto
    Personalization

Media & News

SAXX's Email Address Formats

SAXX uses at least 1 format(s):
SAXX Email FormatsExamplePercentage
First.Last@saxxunderwear.comJohn.Doe@saxxunderwear.com
91%
First@saxxunderwear.comJohn@saxxunderwear.com
7%
FirstLast@saxxunderwear.comJohnDoe@saxxunderwear.com
1%
FLast@saxxunderwear.comJDoe@saxxunderwear.com
1%

Frequently Asked Questions

What is SAXX's stock symbol?

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SAXX is a publicly traded company; the company's stock symbol is FSAXX.

What is SAXX's official website and social media links?

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SAXX's official website is saxxunderwear.com and has social profiles on LinkedInCrunchbase.

What is SAXX's SIC code NAICS code?

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SAXX's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does SAXX have currently?

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As of July 2026, SAXX has approximately 191 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Cfo & Coo: A. U.Vice President Global Logistics: A. L.Partner: K. K.. Explore SAXX's employee directory with LeadIQ.

What industry does SAXX belong to?

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SAXX operates in the Retail Apparel and Fashion industry.

What technology does SAXX use?

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SAXX's tech stack includes AnsibleFancyBoxBounceXWunderkindBazaarvoice ReviewsYotpomacOSNosto.

What is SAXX's email format?

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SAXX's email format typically follows the pattern of First.Last@saxxunderwear.com. Find more SAXX email formats with LeadIQ.

How much funding has SAXX raised to date?

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As of July 2026, SAXX has raised $50M in funding. The last funding round occurred on Dec 15, 2016 for $50M.

When was SAXX founded?

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SAXX was founded in 2006.
SAXX logo

SAXX

Retail Apparel and FashionBritish Columbia, Canada51-200 Employees

SAXX is a retail apparel and fashion company headquartered in Vancouver, British Columbia, Canada, at 68 West 5th Avenue, with between 51 and 200 employees. The company designs and markets underwear and related apparel, emphasizing a design that keeps the wearer separated and supported for movement, notably its BallPark Pouch concept. SAXX was founded around 2006 when founder Trent Kitsch developed the original concept after a fishing trip, collaborating with a seamstress and designer and using himself as a fit model, which led to multiple prototype iterations and the BallPark Pouch and SAXX Underwear. The brand has achieved distribution through more than 2,000 retailers across North America, Japan, Australia, and Europe, and has gained visibility in professional sports. It maintains an external presence via its website, https://saxxunderwear.com.

Section iconCompany Overview

SIC Code
2323 - Men's and Boys' Neckwear
Stock Symbol
FSAXX
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2006
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $50M

    SAXX has raised a total of $50M of funding over 1 rounds. Their latest funding round was raised on Dec 15, 2016 in the amount of $50Mas a private_equity.

  • $25M$50M

    SAXX's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $50M

    SAXX has raised a total of $50M of funding over 1 rounds. Their latest funding round was raised on Dec 15, 2016 in the amount of $50Mas a private_equity.

  • $25M$50M

    SAXX's revenue is estimated to be in the range of $25M$50M

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