Community Engagement Athleta's partnerships with Breathe & Learn Yoga and Fitosanitariosmavesa demonstrate a commitment to community engagement through collaborative events and fitness activities. Leveraging these partnerships could create sales opportunities by tapping into the engaged communities associated with these organizations.

Brand Expansion Recent expansions, such as opening a new location in Rochester Hills, Michigan, indicate Athleta's focus on brand expansion. Identifying new markets for expansion and leveraging the success of existing locations could provide sales growth opportunities for the company.

Innovative Campaigns Athleta's innovative campaigns like the Power of She Collective and Find Your Movement campaign showcase a commitment to unique marketing strategies. Leveraging the success of these campaigns in driving customer engagement could lead to increased sales and brand loyalty.

Leadership Team Having a strong leadership team led by President and CEO Blakeslee and Chief Creative Officer Julia Leach positions Athleta for success. Leveraging the expertise and vision of key personnel could help drive sales strategies and business development initiatives effectively.

Competitive Positioning Athleta's market presence alongside similar companies like Reebok, The North Face, and Lululemon highlights its competitive positioning. Analyzing the strengths and weaknesses of competitors and capitalizing on unique selling points could unlock sales opportunities and market growth.