Expanding retail presence Athleta has recently opened a new location in Rochester Hills, Michigan, indicating a focus on physical retail expansion. This presents a sales opportunity for vendors looking to partner with Athleta in stocking their products at this new store.

Brand campaign launch With the launch of the Find Your Movement campaign, Athleta is actively promoting its brand values and purpose. Sales development representatives can leverage this campaign to align their product offerings with the message of championing movement and reach out to collaborate on co-marketing opportunities.

Strategic partnerships Athleta's partnership with Breathe & Learn Yoga opens up a sales avenue for yoga-related businesses. Companies in the wellness industry can capitalize on this partnership by proposing mutually beneficial collaborations that tap into the customer base interested in yoga and holistic well-being.

Executives leadership update The recent appointment of Blakeslee as president and CEO brings in a fresh perspective and new ideas to Athleta. Sales professionals can engage with the new leadership team to explore innovative sales strategies, product placements, and partnerships that align with the vision set by the new CEO.

Exclusive fitness series By launching the experiential fitness series, Move with Athleta, the company is showcasing its commitment to engaging with customers beyond traditional retail. Sales teams can pitch unique collaborations or sponsorships tied to these events to gain exposure and boost sales within the fitness and apparel space.