MICE Cluster Edge Leverage SB Hotels’ cluster of properties in Barcelona and proximity to MICE hubs to secure corporate events, meetings, and multi-property group bookings, supported by the upcoming Sant Feliu de Llobregat opening for cross-location programs.

Expansion Capacity With a growing portfolio including nine operating hotels and a tenth under construction, there is scalable capacity to offer multi-city itineraries, negotiated corporate rates, and extended-stay packages across the Barcelona metro area and beyond.

Sustainability Advantage ISO 9001 and ISO 14001 certifications together with sustainability initiatives such as #welovegreen and #welovesports position SB Hotels as an ESG-friendly partner for procurement and RFP-driven corporate buyers.

Brand Positioning Edge Mediterranean Urban Concept across three to four star and superior properties appeals to business and leisure travelers; opportunities exist to package meetings with gastronomy and local experiences across Barcelona, Tarragona, Tortosa, and Madrid.

Digital Marketing Readiness An active online presence and recent website restyling, plus a tech-enabled marketing stack, enable targeted campaigns to corporate buyers, MICE organizers, and group travelers, including partnerships with travel management companies.