Strategic Growth Expand client acquisition by targeting large enterprises and funds in need of high-stakes litigation leadership, leveraging the firm’s rapid hires and expanding Dallas and nationwide trial capabilities to position as a go-to plaintiff and defense advocate.

Talent Expansion Capitalize on ongoing hires and leadership appointments in mass tort, consumer protection, and ESI/discovery experts to offer bundled services for complex litigation, potentially cross-selling across sectors such as securities, IP, and white collar defense.

Reputation Momentum Leverage recent Best Lawyers recognition and firm rankings to open introductions with risk-heavy clients seeking proven track records in commercial litigation and high-stakes disputes, emphasizing outcomes and courtroom acumen.

Technology Edge Promote the firm’s tech-enabled litigation approach (ESI, discovery, data-driven trial prep) to differentiate from traditional rivals and attract clients with intricate data or tech-heavy disputes in finance, IP, and construction sectors.

Market Positioning Position Sbaiti & Company as a nationwide, plaintiff- and defense-side powerhouse for complex business disputes, securities litigation, and class actions, highlighting cross-office capability and quick ramp-up for large-scale matters.