Sponsorship Growth Leverage SBG's growing festival portfolio to offer integrated sponsorship packages across Telluride Blues & Brews and related events. Propose tiered activations that combine on-site experiences with digital integrations and cross-promotion across properties to attract beverage, travel, outdoor, and lifestyle brands. Provide sponsor ROI metrics and post-event reporting to support long-term partnerships.

Tech Upgrade Modernize the tech stack with a unified CRM, marketing automation, an event mobile app, and cross-property analytics to track sales, attendance, and sponsor impressions. Implement sponsor lead retrieval and data-driven audience insights to improve activation effectiveness and enable personalized outreach, while enabling cross-sell opportunities across the festival portfolio.

Cross-Portfolio Partnerships Growth across music, skiing, and train experiences signals opportunity for co-production, regional partnerships, and branding licenses. Explore multi-property formats, licensing of festival brands, and content rights or exclusive distribution deals that extend the SBG footprint beyond a single event while maintaining a premium attendee experience.

Sustainability Focus Differentiate through sustainability and ESG programs that attract eco-conscious sponsors and attendees. Offer a formal sustainability package covering waste reduction, energy efficiency, and community impact that can be marketed as a sponsor activation and measured for ROI.

Content Revenue Monetize festival content through a targeted media rights strategy. Develop post-event video libraries, live streaming, and licensing deals with broadcasters, streaming platforms, or educational channels, tied to multi-property sponsorship packages to maximize revenue from performances and brand partnerships.