Widespread Audience Reach SBT covers 96 percent of households in Brazil and reaches 98 percent of the Brazilian consumer market, presenting a vast advertising and media placement opportunity for brands seeking large-scale national exposure.
Diversified Content Portfolio With a highly diversified programming schedule catering to all social classes, SBT offers multiple targeting segments, increasing appeal for advertisers aiming to reach varied demographic groups and niche markets.
Digital Innovation Focus The company's implementation of advanced technologies such as Google Cloud Storage, Angular, PWA, and AWS suggests a modernized digital infrastructure, enabling potential collaborations on digital content distribution and technological partnerships.
Expansion through Strategic Sales Recent sale of Sterling Bank and Trust to EverBank and associated regulatory approvals indicate an active corporate strategy of asset repositioning and partnership development, opening doors for financial or strategic service collaborations.
Large Employee Base With up to 10,000 employees, SBT offers opportunities for B2B engagement in employee benefits, training, and corporate solutions, especially considering its role as a major media producer and content provider in Brazil.