Vertical Integration Advantage SBTech's integration with DraftKings, a leading US sports betting and gaming company, presents a unique opportunity for cross-selling their B2B and B2C solutions to new markets, leveraging DraftKings' established brand presence and customer base.

Innovative Product Offerings The launch of innovative products like Scoreboard sportsbook in Oregon and Yourbet Betbuilder showcases SBTech's capability to offer cutting-edge solutions that cater to diverse market demands, providing a valuable entry point for sales discussions with potential clients seeking differentiation.

Key Executive Appointments Hiring executives like Dave Hammond as Chief Operating Officer positions SBTech for strategic growth and operational excellence, signaling to potential clients the company's commitment to enhancing service quality and customer experience, thus opening up opportunities for partnerships with forward-thinking organizations.

Regulatory Expertise and Recognition SBTech's regulatory experience and industry knowledge, exemplified by accolades like the Sportsbook Supplier of the Year award, reinforce the company's credibility and capability in delivering compliant solutions. This reputation can be leveraged to engage with risk-averse clients and establish trust in new markets.

Mobile-Focused Expansion The launch of mobile apps like MoPlay.co.uk and the Scoreboard mobile app in Oregon underscores SBTech's commitment to mobile-first solutions, aligning with the growing trend of mobile betting. This focus on mobile platforms presents opportunities to target tech-savvy clients and expand market reach through user-friendly interfaces.