Comprehensive Service Offering ScanSource Catalyst provides value-added services including education, training, design, technical support, and financial assistance, creating an opportunity to upsell advanced support packages and integrated solutions to resellers seeking to expand their technology capabilities.

Focus on Reseller Growth With a strong emphasis on empowering resellers, there is potential to develop tailored training and certification programs that encourage partners to adopt new voice, video, and network security technologies, driving increased sales of these product lines.

Mid-Market Footprint Serving medium-sized clients with revenues between $50M and $100M places the company in a strategic position to target enterprises looking for scalable, value-added distribution, suggesting opportunities for customized solutions and premium service offerings.

Technology-Driven Engagement ScanSource Catalyst’s tech stack—including analytics and marketing tools—indicates readiness for data-driven sales strategies, enabling targeted outreach and personalized prospect engagement to improve conversion rates.

Market Expansion Potential As part of a global distributor network, there are opportunities to leverage parent company relationships and expand into additional technology segments or geographic regions, increasing the overall sales pipeline and market share.