Established Heritage Schaap en Citroen Juweliers boasts a long-standing history since 1888, establishing strong brand recognition and trust within the Dutch luxury jewelry market, presenting an opportunity to leverage its heritage in targeted marketing campaigns.

Expanding Presence With 14 retail locations across major Dutch cities, the company has a significant physical footprint, providing multiple touchpoints for cross-selling high-end jewelry, watches, and diamonds to a high-net-worth customer base.

Digital Infrastructure Utilizing modern web technologies like Next.js, Vercel, and Webpack indicates a focus on a robust online presence, opening avenues for online sales channels, virtual consultations, and digital marketing to expand reach and customer engagement.

Market Positioning Operating in a competitive luxury segment with global players like Cartier and Tiffany, Schaap en Citroen can capitalize on personalized service and regional brand loyalty to attract discerning clients and differentiate itself locally.

Financial Scalability Although currently generating revenue between one and ten million dollars, targeting premium marketing activities and upscale customer experiences can help scale sales and deepen market penetration in the Dutch luxury jewelry sector.