Global reach Schaerer is a long-established Swiss coffee machine manufacturer with global B2B reach and is part of the SEB Professional group, presenting a ready-made channel through which partnerships, distribution agreements, and cross-sell opportunities with other SEB Professional brands can be pursued.

Innovation focus Recent product launches and awards highlight a strong emphasis on innovation such as Milk Scale, Twin Milk system, Easy Access, and loyalty app integrations, signaling opportunities to upsell advanced features, service plans, and data-enabled maintenance offerings to existing customers.

Digital footprints Schaerer ’s technology stack includes Salesforce, Magento, AWS, iCIMS, and a loyalty app, indicating potential for targeted digital marketing, CRM-driven account-based selling, and seamless post-sale support and onboarding for enterprise buyers.

Industry events Active participation in hospitality trade fairs like Internorga and related award appearances provide timely touchpoints to engage hotel, catering, and large-scale foodservice buyers, with opportunities for demonstrations, trials, and co-marketing campaigns.

Service expansion The emphasis on customization and coffee expertise centers a recurring need for professional services, training, and spare-parts availability, suggesting a strong upsell path for service contracts, remote monitoring, and loyalty-driven consumables programs.