Community Engagement The Beacon's focus on positive local news and partnerships with community organizations like Ottawa County's Park District suggests strong community ties that can be leveraged for targeted advertising and local event sponsorship opportunities.

Digital Footprint With a tech stack that includes Google AdSense and other web optimization tools, the company has a solid digital platform ideal for advertising solutions, programmatic ad campaigns, and performance-based marketing partnerships.

Growth Potential Operating within a revenue range of 1 to 10 million with a modest employee base indicates opportunity for scalable advertising packages and customized sponsorships tailored to local businesses seeking regional exposure.

Regional Focus Serving multiple communities in Ottawa County, The Beacon offers targeted geographic advertising options that can help local businesses increase visibility among community residents.

Collaborative Opportunities Recent partnership with local parks demonstrates openness to community-driven initiatives, presenting prospects for sponsored content, event promotions, and partnership advertising that enhances community relations.