Auction tech growth The company operates in real estate auctions and has invested in a modern tech stack including AWS, Google Cloud, WordPress, Vue.js, and animation/utility libraries, suggesting a readiness to modernize digital auction experiences for clients and expand online bidding capabilities.

Mid-market footprint With 11-50 employees and revenue between 10M and 25M, Scheerer McCulloch sits in the mid-market tier, indicating opportunities to sell scalable services such as marketing automation, enterprise-level CRM, cybersecurity, or cloud optimization to support growth without enterprise-level constraints.

Online auction emphasis Recent launch of Lantern 35 signals a push into online or hybrid auction formats; sales opportunities exist around auction platform integrations, seller onboarding tools, streaming media, and data analytics to optimize online auction outcomes.

SaaS/Marketing potential Current tech stack shows reliance on WordPress and standard business tools, suggesting room to upsell digital marketing, SEO, lead capture, and customer journey optimization to attract more clients and sellers in residential, commercial, and specialty auctions.

Financial health signal Revenue in the 10–25 million range and active expansion activity imply budget for technology investments, vendor partnerships, and professional services focused on efficiency, compliance, and customer experience enhancements.