Growing Location Scherdiva Salon recently moved to a larger space in Essex, VT, indicating expansion potential and an increasing customer base, which can be leveraged for upselling premium services or introducing new beauty treatments.

Online Presence With an active website and Facebook presence, the salon maintains digital engagement, presenting opportunities to develop targeted marketing campaigns, online booking upgrades, and loyalty programs to attract more local clients.

Technology Adoption Utilization of advanced tech such as Amazon Web Services, Wix eCommerce, and online booking software suggests openness to digital innovations, enabling potential cross-sell of technology solutions or digital marketing services.

Boutique Size Operating with a small team of 2-10 employees, Scherdiva Salon offers personalized services which appeal to clients seeking tailored beauty experiences, highlighting opportunities for premium service packages and exclusive memberships.

Market Positioning Positioned among well-known competitors like Supercuts, Ulta Beauty, and Sephora, the salon can differentiate through unique local branding, innovative service offerings, or loyalty incentives to capture a larger share of the regional beauty market.