Established Market Presence With a history dating back to 1930 and serving Minnesota and Western Wisconsin, Scherer Bros. Lumber Co. has a deep-rooted presence in the regional building industry, providing opportunities for targeted local marketing and relationship building with long-standing professional and homeowner clients.

Family-Owned Strength As a third-generation family-operated business, Scherer Bros. emphasizes tradition and trust, which can be leveraged in sales pitches emphasizing personalized service, reliability, and community engagement to attract new clients and expand existing accounts.

Diverse Product Offering The company's extensive range of building products and specialty services presents cross-selling opportunities for complementary solutions, particularly by identifying clients needing integrated building materials and installation services.

Technology Utilization Utilizing digital tools such as Google Analytics and SEO platforms suggests a focus on digital marketing efforts, indicating potential for data-driven outreach campaigns and targeted advertising to reach professional builders and homeowners.

Growing Revenue Base With revenues estimated between $100M and $250M, Scherer Bros. offers a robust sales environment ripe for expanding partnerships, introducing new products, or increasing penetration with existing clients through tailored building solutions and personalized support.