Market fit Target mid-sized entrepreneurial companies with a need for a law firm that handles complex litigation, business, real estate, intellectual property, and employment law, aligning with Scherer Smith & Kenny LLP’s diversified practice.

Referral strength Capitalize on the firm’s history of growth through referrals to position relationships with existing clients or trusted intermediaries as a funnel for introductions to fast-growing startups and mid-market companies seeking legal partners.

Geographic proximity Leverage San Francisco base at 140 Geary Street to pursue opportunities with local tech clusters and venture-backed firms needing counsel for IP, employment, and compliance as they scale.

Growth alignment Offer scalable engagement models and retainer arrangements suitable for growing companies that require a breadth of legal coverage without large in-house teams, highlighting cost predictability and rapid response.

Technology leverage Position the firm as tech-savvy by aligning its lightweight tech stack with modern legal operations needs such as contract analytics, matter management, and efficient due diligence to appeal to tech-enabled clients.