Boutique scale Small team size (2-10 employees) presents an opportunity to position as a flexible, high-touch PR partner with fast onboarding and personalized service for clients seeking nimble campaigns.

Diverse verticals Experience across tourism, government relations, and corporate communications allows cross-selling to organizations in travel, public sector, and corporate sectors looking for integrated PR and marketing support.

Full service leverage As a full-service firm with marketing and PR capabilities, propose bundled packages combining media relations, content creation, digital marketing, and government affairs to expand average deal size.

Digital backbone Reliance on Microsoft 365 and GoDaddy with Google Search Console indicates readiness for data-driven campaigns; highlight opportunities to offer analytics, SEO, and performance reporting to clients.

Growth potential Revenue range suggests a mid-market entry point; target mid-sized organizations seeking scalable PR support and consider partnerships to accelerate growth through referrals and case studies.