Expanding Market Reach Science of People reaches millions of curious learners monthly through diverse content formats, including articles, videos, and courses, indicating a substantial and engaged audience receptive to social skills training.

Digital Engagement Tools The company utilizes a range of technology platforms such as Calendly and Crazy Egg, highlighting openness to integrated digital solutions for enhancing customer interaction and experience, which can be leveraged for upselling advanced engagement tools.

Growth Potential With a revenue range of up to ten million dollars and a relatively small team, Science of People is positioned as a scalable platform that could benefit from expanded educational products, corporate training packages, or premium memberships.

Competitive Landscape Compared to similar companies like Mindtools and The Gottman Institute, Science of People is within a competitive space focused on human skills, offering opportunities for strategic partnerships or differentiated service offerings to increase market share.

Content Monetization The company's diverse content offerings, including courses and bestselling books, suggest multiple avenues for monetization, such as licensing content, offering corporate packages, or developing exclusive training modules for enterprise clients.