Expansion Opportunities Recent store openings in Belgrade, Serbia indicate ongoing geographic expansion. Leverage S&L partnerships and regional pop-ups to introduce wholesale and limited collaboration drops with local retailers or mall developers in southeast Europe, unlocking new market access and foot traffic.

Strategic Partnerships Recent collaboration with Royal Delft and history of brand acquisitions suggest openness to co-branded capsules and exclusive lines. Target potential licensing or capsule partnerships with homegrown or regional design houses to extend reach beyond apparel into lifestyle products.

Digital and CRM Tech stack includes Shopify, Klaviyo, Amplitude and Google Ads, indicating strong e-commerce and data capabilities. Propose performance marketing partnerships, email and retargeting programs, and data-driven demand generation campaigns for seasonal drops and anniversary collections.

Sustainability Focus Commitment to responsible, sustainable choices signals interest in green supply chain initiatives. Explore opportunities for sustainable materials sourcing, impact reporting collaborations, and co-marketing campaigns around eco-friendly collections to attract conscious consumers and retailers.

Brand Positioning Amsterdam-born, feel-good, self-expression branding with broad demographic appeal. Present wholesale propositions to multi-brand retailers seeking mid-market premium fashion, plus direct-to-consumer collaborations with lifestyle and art-focused partners to broaden category authority.