Hospitality focus Target hospitality and design firms seeking high quality, custom lighting solutions; emphasize Scott Architectural Lighting and Innovative Reflections divisions for architects, engineers, and designers to secure specification-grade projects.

Domestic manufacturing Leverage the fact that all products are manufactured in a single 94,000 sq ft facility in Fairfield, CA to offer reliable lead times, in-house customization, and consistent quality for hospitality projects across the West Coast.

Mid-market scale opportunities With revenue in the 10–25M range and 11–50 employees, pursue mid-market hotel chains, boutique properties, and regional developers that favor mid-sized suppliers with customization capabilities and design support.

Design and tech edge Promote in-house design and engineering services, SolidWorks-based optimization, and presentation drawings to differentiate from competitors by delivering turnkey, specification-ready lighting solutions with detailed shop drawings.

Integrated lighting ecosystems Cross-sell across lighting and mirror integrations via Innovative Reflections to create cohesive design packages for hotels and restaurants, appealing to buyers seeking combined aesthetic and functional space solutions.