Awarded credibility Leverage current recognition from the 2026 Scottish Transport Awards for Excellence in Travel Information and Marketing and Public Transport Operator of the Year to engage with municipal and corporate travel buyers seeking proven reliability and industry standing.

Expansion and modernization Capitalize on recent fleet upgrades, USB charging on many vehicles, contactless payments, and a 24/7 service on the Glasgow-Edinburgh 900 route to pitch enhanced passenger experience and reliability to tourism operators, event organizers, and corporate travelers.

Sustainability partnerships Explore collaborations with environmental and community groups (e.g., Keep Scotland Beautiful partnerships) to offer green travel options, support public-sector and school contract opportunities, and position Citylink as a sustainability-driven transport provider.

Electric coach potential Promote the rollout of electric coaches in routes like Aberdeen to Edinburgh as a platform for corporate sustainability programs, regional tourism boards, and fleet-shift pilots with risk-managed expansion for clients seeking low-emission travel options.

Technology and efficiency Highlight the tech stack and digital capabilities (contactless payments, live chat, SAP/Oracle back-end, performance dashboards) to appeal to mid-market travel buyers needing integrated booking, real-time updates, and scalable operations for large group or event travel.