Premium Natural Ingredients Scrappy's Bitters emphasizes the use of high-quality organic ingredients, freshly zesting citrus and selecting herbs by hand. This dedication to natural, artisan production suggests potential collaboration with premium ingredient suppliers or eco-friendly packaging vendors to enhance their product line.
Growing Market Presence With revenue estimates between one to ten million dollars and a comparable number of employees to similar boutique bitters brands, Scrappy's is positioned in a growing niche within the craft beverage industry, presenting opportunities for distribution partnerships with specialty retailers and bars.
Technology Integration Using modern tools like Google Tag Manager, Cloudflare Bot Management, and Varnish indicates the company invests in digital security and efficient online presence. Leveraging this tech stack, there are opportunities to offer digital marketing services or optimized e-commerce solutions to expand their reach.
Sustainability Focus Their commitment to organic ingredients, handcrafting, and batch-by-batch quality inspection highlights a strong sustainability and quality assurance story. Opportunities exist to partner with eco-conscious logistics providers or to develop sustainable packaging options for further brand differentiation.
Potential Market Expansion Their artisanal identity and emphasis on bold flavors position Scrappy's Bitters well to expand into premium cocktail markets, both domestically and internationally. Business development efforts could target upscale bars, restaurants, and distributor relationships seeking authentic, small-batch bitters.