Strategic Partnerships Scratch operates within the Viacom ecosystem and collaborates with external partners to transform businesses and activate consumers, suggesting opportunities to propose cross-brand collaborations, co-branded campaigns, or technology integrations with Viacom properties and their external partners.

Creative Tech Stack The team leverages a mix of web and analytics technologies (Google Conversion Tracking, Google Tag Manager, AngularJS, PHP, Bootstrap, SharePoint, Kendo UI, Lightbox), indicating readiness for data-driven marketing solutions, site optimization, and custom internal tooling to improve adTech, content delivery, and engagement tracking.

Award Momentum Recent Gold awards for Nickelodeon and Bigg Boss signal strong brand engagement and award-winning content production, presenting sales opportunities around sponsorships, licensing, branded experiences, and premium content partnerships with high-visibility campaigns.

Growth and Scale With a mid-to-large employee base and a stated revenue range, Scratch represents potential for scalable partnerships in OTT, digital advertising, and media tech services, including platform integrations, analytics, and workflow enablement across Viacom’s brands.

Global Reach Historical and ongoing collaborations across regions and brands imply opportunities to offer international distribution, localization services, or regional media strategies that align with Viacom’s global footprint and partner ecosystems.