Sustainability partnerships Collaborate with Seattle Dive Tours on conservation and underwater cleanup events, leveraging their link with Puget Soundkeeper and SeaLife Response to create co-branded campaigns that appeal to eco-conscious travelers and local divers.

Experiential tourism Position as a niche provider for guided dives and educational travel in the Salish Sea, targeting travelers and dive enthusiasts seeking hands-on experiences, certification training, and conservation-focused itineraries.

SMB growth potential With a lean team and revenue under one million, there is room to upsell premium training packages, divers’ trips, and merchandise through existing WordPress/Shopify/WooCommerce channels to scale recurring revenue.

Tech-enabled sales Leverage existing tech stack (Shopify/WooCommerce, HubSpot, Google Workspace) to optimize customer journeys, automate follow-ups for training enrollments, and run targeted marketing toward local divers, clubs, and tourism partners.

Community and partnerships Capitalize on recent press and collaborations like the underwater cleanup to build a relational network with environmental groups, marina operators, and regional tourism boards to unlock co-marketing, event sponsorships, and bundled tours.