Insights

Strong Market Presence REI's extensive employee base and revenue range position it as a significant player in the retail outdoor industry, indicating substantial market influence and opportunities for partnerships in outdoor gear, apparel, and experiential services.

Aligned Consumer Base With a mission to inspire outdoor activity and a co-op model that encourages environmentally conscious purchasing, REI's customer base is highly engaged in sustainability and outdoor lifestyles, opening avenues for eco-friendly products and services.

Technology Integration Utilizing advanced tech stacks such as AWS, Vue.js, and Java, REI demonstrates a focus on digital innovation, suggesting opportunities to collaborate on e-commerce solutions, digital marketing tools, or supply chain optimizations.

Sustainability Focus REI's commitment to supporting sustainable business practices and environmental stewardship aligns well with brands focused on ESG initiatives, offering potential for joint ventures in sustainable products or green certifications.

Growth and Expansion Given the historical stability and the broad industry connections reflected in recent technology and financial trends, REI presents opportunities for expansion into new outdoor markets, digital payment integrations, or innovative outdoor experience platforms.

REI Tech Stack

REI uses 8 technology products and services including Amazon Web Services, git, UKG Pro, and more. Explore REI's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • git
    Development
  • UKG Pro
    Human Capital Management
  • Emotion
    Javascript Frameworks
  • Vue.js
    Javascript Frameworks
  • Flickity
    Javascript Libraries
  • Narvar
    Logistics
  • Java
    Programming Languages

Media & News

REI's Email Address Formats

REI uses at least 1 format(s):
REI Email FormatsExamplePercentage
FLast@rei.comJDoe@rei.com
84%
FirstLast@rei.comJohnDoe@rei.com
10%
First.Last@rei.comJohn.Doe@rei.com
5%
FiLast@rei.comJoDoe@rei.com
1%

Frequently Asked Questions

What is REI's phone number?

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You can contact REI's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is REI's stock symbol?

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REI is a publicly traded company; the company's stock symbol is RTP.

What is REI's official website and social media links?

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REI's official website is rei.com and has social profiles on LinkedIn.

What is REI's NAICS code?

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REI's NAICS code is 44-45 - Retail Trade.

How many employees does REI have currently?

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As of December 2025, REI has approximately 10K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: B. R.Chief Executive Officer And Cvo Consultancy Firm Manager: B. S.Chief Executive Officer: D. T.. Explore REI's employee directory with LeadIQ.

What industry does REI belong to?

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REI operates in the Retail industry.

What technology does REI use?

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REI's tech stack includes Amazon Web ServicesgitUKG ProEmotionVue.jsFlickityNarvarJava.

What is REI's email format?

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REI's email format typically follows the pattern of FLast@rei.com. Find more REI email formats with LeadIQ.

When was REI founded?

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REI was founded in 1938.

REI

RetailWashington, United States10001+ Employees

At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. 

We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all.

Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside.

So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.

Section iconCompany Overview

Phone number
Website
rei.com
Stock Symbol
RTP
NAICS Code
44-45 - Retail Trade
Founded
1938
Employees
10001+

Section iconFunding & Financials

  • $1B$10B

    REI's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    REI's revenue is estimated to be in the range of $1B$10B

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