Insights

Strong Market Presence REI's substantial workforce of over 10,000 employees and its established reputation as a leading outdoor retailer position it well to expand its product and service offerings, particularly in premium outdoor gear and experiential services, presenting opportunities for targeted sales collaborations.

Sustainability Focus With a clear mission to promote outdoor stewardship and sustainability, REI is likely interested in eco-friendly products, sustainable technology solutions, and green branding opportunities that align with its core values and appeal to environmentally conscious customers.

Technology Adoption REI’s utilization of advanced tech stacks such as Hadoop, Solr, and Blue Yonder indicates an openness to integrating innovative solutions, offering potential for sales pitches related to data analytics, e-commerce optimization, and digital experience enhancements.

Outdoor Experiences The company’s emphasis on inspiring outdoor adventures suggests a market for travel services, outdoor activity platforms, and rental equipment tech, enabling cross-selling of related services and digital platforms focusing on outdoor lifestyles.

Aligned Consumer Trends Given rising consumer interest in outdoor activities and sustainability, partnering with REI on initiatives that promote outdoor recreation, outdoor education, or sustainable products could significantly boost brand visibility and sales opportunities in the outdoor retail sector.

Similar companies to REI

REI Tech Stack

REI uses 8 technology products and services including Amazon Web Services, git, UKG Pro, and more. Explore REI's tech stack below.

Amazon Web Services
Cloud Hosting
git
Development
UKG Pro
Human Capital Management
Emotion
Javascript Frameworks
Vue.js
Javascript Frameworks
Flickity
Javascript Libraries
Narvar
Logistics
Java
Programming Languages

Media & News

REI's Email Address Formats

REI uses at least 1 format(s):

REI Email Formats	Example	Percentage
FLast@rei.com	JDoe@rei.com	84%
FirstLast@rei.com	JohnDoe@rei.com	10%
First.Last@rei.com	John.Doe@rei.com	5%
FiLast@rei.com	JoDoe@rei.com	1%

Frequently Asked Questions

Where is REI's headquarters located?

REI's main headquarters is located at Seattle, 98101 US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is REI's phone number?

You can contact REI's main corporate office by phone at

+1-253-891-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is REI's stock symbol?

REI is a publicly traded company; the company's stock symbol is RTP.

What is REI's official website and social media links?

REI's official website is rei.com and has social profiles on LinkedIn.

What is REI's NAICS code?

REI's NAICS code is 44-45 - Retail Trade.

How many employees does REI have currently?

As of October 2025, REI has approximately 10K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: B. R.Chief Executive Officer And Cvo Consultancy Firm Manager: B. S.Chief Executive Officer: D. T.. Explore REI's employee directory with LeadIQ.

What industry does REI belong to?

REI operates in the Retail industry.

What technology does REI use?

REI's tech stack includes Amazon Web ServicesgitUKG ProEmotionVue.jsFlickityNarvarJava.

What is REI's email format?

REI's email format typically follows the pattern of FLast@rei.com. Find more REI email formats with LeadIQ.

When was REI founded?

REI was founded in 1938.

REI

RetailSeattle, United States10001+ Employees

At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. 

We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all.

Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside.

So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.