Insights

Growth funding Second Nature recently closed a Series B of 22 million, signaling strong investor confidence and a scalable growth trajectory. This momentum suggests readiness for expanding enterprise footprints and pursuing larger collaborations with potential customers in tech, manufacturing, and professional services.

Enterprise validation Proven deployments with SAP, Adobe, United Rentals, Volksbank, University of Houston, and A-Max Auto Insurance indicate a broad enterprise proof of concept. This positions Second Nature well for upsell to existing clients and cross-sell into similarly complex organizations that value scalable AI-driven training.

AI-driven training The AI Role Play training solution provides real-time, personalized feedback with an AI avatar, appealing to organizations aiming to modernize onboarding, professional development, and go-to-market readiness. This aligns with sales enablement, customer success training, and coaching use cases across industries.

Tech integration Tech stack includes SAP, Microsoft Azure, MongoDB, Docker, and Datadog, suggesting compatibility with enterprise IT environments. Opportunities exist to package integrations or joint offerings with ERP, CRM, and cloud platforms to accelerate adoption within large accounts.

Scale-ready footprint With 51-200 employees and a revenue band of 25-50 million, Second Nature is positioned as a mid-market to upper-mid-market vendor. This creates opportunities to target growing mid-market teams in sales, customer support, and professional training within sectors that require scalable, data-driven coaching.

Similar companies to Second Nature

Second Nature Tech Stack

Second Nature uses 8 technology products and services including Mixpanel, Docker, SAP, and more. Explore Second Nature's tech stack below.

Media & News

Second Nature's Email Address Formats

Second Nature uses at least 2 email formats:
Second Nature Email FormatsExamplePercentage
First@secondnature.aiJohn@secondnature.ai
71%
Last@secondnature.aiDoe@secondnature.ai
29%

Frequently Asked Questions

What is Second Nature's official website and social media links?

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Second Nature's official website is secondnature.ai and has social profiles on LinkedIn and Crunchbase.

How much revenue does Second Nature generate?

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As of October 2026, Second Nature's annual revenue is estimated to be $25M - $50M.

What is Second Nature's NAICS code?

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Second Nature's NAICS code is 5112 - Software Publishers.

How many employees does Second Nature have currently?

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As of October 2026, Second Nature has approximately 97 employees across 4 continents, including North America, Asia and Europe. Key team members include Vp R&d: N. A., Vp Of Marketing: M. C. D. and Vice President Of Product Management: A. P. Explore Second Nature's employee directory with LeadIQ.

What industry does Second Nature belong to?

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Second Nature operates in the Software Development industry.

What technology does Second Nature use?

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Second Nature's tech stack includes Mixpanel, Docker, SAP, MongoDB, Figma, Microsoft Azure, Datadog and VMware.

What is Second Nature's email format?

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Second Nature's email format typically follows the pattern of First@secondnature.ai. Find more Second Nature email formats with LeadIQ.

How much funding has Second Nature raised to date?

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As of October 2026, Second Nature has raised $38M in funding. The last funding round occurred on Nov 16, 2025 for $22M.
Second Nature logo

Second Nature

Software DevelopmentNew York, United States51-200 Employees

Second Nature is a mid-sized software development company based in New York, NY. It provides an AI-powered role-play training platform that allows teams to rehearse real workplace conversations with an AI Avatar and receive instant, data-driven feedback on performance, tone, and technique. The product is aimed at scaling training for onboarding, professional development, and change management across organizations.

Its customer roster includes SAP, the New York Mets, the University of Houston, and A-Max Auto Insurance, illustrating breadth across corporate, sports, higher education, and insurance-related sectors. The company operates within the software development industry, offering tools that support scalable training and feedback workflows for workforce development. Based in New York, it maintains a mid-sized team to support its operations.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Employees
51-200

Section iconFunding & Financials

  • $38M

    Second Nature has raised a total of $38M of funding over 3 rounds. Their latest funding round was raised on Nov 16, 2025 in the amount of $22M as a Series B.

  • $25M - $50M

    Second Nature's revenue is estimated to be in the range of $25M - $50M

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