Insights

AI TrainingScale Second Nature offers AI role-play training for onboarding, professional development, and go-to-market effectiveness, presenting a sales coaching solution that can scale enterprise training programs across large teams.

Enterprise Validation Notable customers include SAP, Adobe, United Rentals, Volksbank, University of Houston, and A-Max Auto Insurance, signaling strong enterprise traction and credibility that can be leveraged to open mid-market to large-enterprise deals.

RecentFunding Series B funding of 22 million in late 2025 indicates growing investment and potential for expansion, suggesting readiness to invest in sales partnerships and reseller or co-selling arrangements.

Tech StackSynergy Stack includes cloud, identity, and data tooling (Auth0, Terraform, MySQL, Cloudflare, Google Tag Manager) conducive to integrations with existing enterprise IT ecosystems, offering opportunities for API-based deployments and seamless integrations with CRM or LMS platforms.

GrowthOpportunity Revenue range and funding level imply a scalable business model with room to expand into additional industries and geographies; focus sales outreach on roles involved in training, enablement, HR, and L&D within target enterprises.

Similar companies to Second Nature

Second Nature Tech Stack

Second Nature uses 8 technology products and services including Mixpanel, Docker, SAP, and more. Explore Second Nature's tech stack below.

Media & News

Second Nature's Email Address Formats

Second Nature uses at least 2 email formats:
Second Nature Email FormatsExamplePercentage
First@secondnature.aiJohn@secondnature.ai
71%
Last@secondnature.aiDoe@secondnature.ai
29%

Frequently Asked Questions

What is Second Nature's official website and social media links?

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Second Nature's official website is secondnature.ai and has social profiles on LinkedIn and Crunchbase.

How much revenue does Second Nature generate?

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As of August 2026, Second Nature's annual revenue is estimated to be $25M - $50M.

What is Second Nature's NAICS code?

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Second Nature's NAICS code is 5112 - Software Publishers.

How many employees does Second Nature have currently?

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As of August 2026, Second Nature has approximately 87 employees across 4 continents, including North America, Asia and Europe. Key team members include Vp R&d: N. A., Vice President Of Marketing: M. C. D. and Vice President Of Product Management: A. P. Explore Second Nature's employee directory with LeadIQ.

What industry does Second Nature belong to?

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Second Nature operates in the Software Development industry.

What technology does Second Nature use?

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Second Nature's tech stack includes Mixpanel, Docker, SAP, MongoDB, Figma, Microsoft Azure, Datadog and VMware.

What is Second Nature's email format?

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Second Nature's email format typically follows the pattern of First@secondnature.ai. Find more Second Nature email formats with LeadIQ.

How much funding has Second Nature raised to date?

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As of August 2026, Second Nature has raised $38M in funding. The last funding round occurred on Nov 16, 2025 for $22M.
Second Nature logo

Second Nature

Software DevelopmentNew York, United States51-200 Employees

Second Nature is a mid-sized software development company based in New York, NY. It provides an AI-powered role-play training platform that allows teams to rehearse real workplace conversations with an AI Avatar and receive instant, data-driven feedback on performance, tone, and technique. The product is aimed at scaling training for onboarding, professional development, and change management across organizations.

Its customer roster includes SAP, the New York Mets, the University of Houston, and A-Max Auto Insurance, illustrating breadth across corporate, sports, higher education, and insurance-related sectors. The company operates within the software development industry, offering tools that support scalable training and feedback workflows for workforce development. Based in New York, it maintains a mid-sized team to support its operations.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Employees
51-200

Section iconFunding & Financials

  • $38M

    Second Nature has raised a total of $38M of funding over 3 rounds. Their latest funding round was raised on Nov 16, 2025 in the amount of $22M as a Series B.

  • $25M - $50M

    Second Nature's revenue is estimated to be in the range of $25M - $50M

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