Insights

Independent retail Leverage their indie, woman-owned positioning and Denver location to propose community-focused partnerships, co-hosted events, and exclusive locally sourced gifts that align with their curated, family-friendly brand.

Community partnerships Capitalize on their recent Jan 2023 Children’s Book Fair collaboration by offering turnkey event sponsorships, author visits, or school partnerships to boost foot traffic and local engagement.

Growth opportunity With revenue in the 1M–10M range and a multi-channel tech stack, pitch scalable solutions such as loyalty programs, targeted email campaigns, and e-commerce enhancements to increase repeat purchases and average order value.

Web and tech fit Their stack (Drupal, Wix, Google Cloud, Piwik PRO) suggests openness to improved analytics, segmentation, and digital storefront enhancements; offer integrated marketing analytics, CRM alignment, and A/B testing services.

Educational focus Position products and services to support family reading initiatives, parental education content, and school/community literacy programs, enabling partnerships with parents, educators, and local organizations.

Similar companies to Second Star to the Right Books

Second Star to the Right Books Tech Stack

Second Star to the Right Books uses 8 technology products and services including iCIMS, Varnish, Drupal, and more. Explore Second Star to the Right Books's tech stack below.

Second Star to the Right Books's Email Address Formats

Second Star to the Right Books uses at least 1 email format:
Second Star to the Right Books Email FormatsExamplePercentage
First@secondstartotherightbooks.comJohn@secondstartotherightbooks.com
100%

Frequently Asked Questions

What is Second Star to the Right Books's official website and social media links?

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Second Star to the Right Books's official website is secondstartotherightbooks.com and has social profiles on LinkedIn.

How much revenue does Second Star to the Right Books generate?

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As of October 2026, Second Star to the Right Books's annual revenue is estimated to be $1M - $10M.

What is Second Star to the Right Books's SIC code and NAICS code?

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Second Star to the Right Books's SIC code is 5192 - Books, Periodicals, and Newspapers and NAICS code is 44-45 - Retail Trade.

How many employees does Second Star to the Right Books have currently?

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As of October 2026, Second Star to the Right Books has approximately 17 employees across 1 continents, including North America. Key team members include Owner: M. L., Book Seller: C. G. and Self Employed: S. L. Explore Second Star to the Right Books's employee directory with LeadIQ.

What industry does Second Star to the Right Books belong to?

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Second Star to the Right Books operates in the Retail industry.

What technology does Second Star to the Right Books use?

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Second Star to the Right Books's tech stack includes iCIMS, Varnish, Drupal, Wix, Google Workspace, Google Cloud, jQuery and Piwik PRO Core.

What is Second Star to the Right Books's email format?

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Second Star to the Right Books's email format typically follows the pattern of First@secondstartotherightbooks.com. Find more Second Star to the Right Books email formats with LeadIQ.

When was Second Star to the Right Books founded?

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Second Star to the Right Books was founded in 2014.
Second Star to the Right Books logo

Second Star to the Right Books

RetailColorado, United States11-50 Employees

Second Star to the Right Books is a small- to mid-sized independent retailer based in Denver, Colorado, focused on children’s literature and related products. The shop offers a broad selection that includes new releases, childhood favorites, parenting titles, and locally sourced gifts, curated by staff with knowledge of children’s materials. In addition to books, it carries a range of toys and games intended to inspire imaginative play, and it operates in an inclusive, welcoming environment as a woman-owned and operated business. The store serves customers seeking thoughtful options for children’s reading and play, aiming to keep kids engaged with stories in a digital age. In early 2023, it partnered with Family Council and JEDI to host a Children’s Book Fair, reflecting collaboration with local organizations to promote reading.

Section iconCompany Overview

SIC Code
5192 - Books, Periodicals, and Newspapers
NAICS Code
44-45 - Retail Trade
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Second Star to the Right Books's revenue is estimated to be in the range of $1M - $10M

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