Established Market Presence Secor Lumber Co. is a third-generation, longstanding player in the Finger Lakes region, with a history dating back to 1939, indicating strong community relationships and brand loyalty that can be leveraged for expanding customer base.

Comprehensive Showroom Offerings With three locations featuring lumber, cabinetry, windows, doors, flooring, and full hardware stores, Secor has a diverse product range, presenting cross-selling opportunities with complementary building materials and renovation supplies.

Digital Presence The company's website and integrated tech stack suggest a modern digital footprint, offering avenues for online marketing, lead generation, and e-commerce enhancements to attract new customers and streamline sales processes.

Growth Potential Operating within an industry played by larger competitors like Menards and The Home Depot, there is an opportunity for Secor to target niche markets, local contractors, and small builders to increase revenue and market share.

Mid-Size Market Focus With a revenue range of 1 to 10 million dollars and a workforce of up to 50 employees, Secor is well-positioned to pursue personalized, customer-focused service strategies that appeal to regional contractors and DIY enthusiasts seeking quality supplies.