Insights

Ethical Brand Appeal Secret Linen Store’s commitment to ethical manufacturing, fair wages, and minimal environmental impact positions it as an attractive choice for consumers who prioritize socially responsible brands, providing an opportunity to expand marketing efforts towards environmentally conscious and ethically driven customer segments.

Product Innovation & Research Regular launches of new colorways, home care products like oxy bleach, and user-oriented tools such as the 'Clean Sheets' calculator demonstrate a focus on innovation and customer engagement, opening sales avenues through promotions, bundled offerings, and targeted marketing campaigns.

Health & Wellness Collaborations Partnerships with health-focused entities like Yorkshire Menopause Doctor highlight a niche in sleep health and wellness, creating potential for targeted sales campaigns to health-conscious consumers, seniors, and individuals with sleep-related issues.

Digital Engagement Strategies Utilizing diverse tech tools including Google Analytics, Progressive Web App (PWA), and advertising platforms suggests a strong online presence, which can be leveraged further through personalized marketing, retargeting, and increased digital outreach to boost direct sales.

Market Niche & Expansion Operating within a specialized retail niche of luxury, ethically-produced bedding and textiles, Secret Linen Store can capitalize on rising trends in sustainable and high-quality home textiles by expanding product lines and exploring new geographic markets through online channels.

Secret Linen Store Tech Stack

Secret Linen Store uses 8 technology products and services including Microsoft Advertising, Open Graph, Flickity, and more. Explore Secret Linen Store's tech stack below.

  • Microsoft Advertising
    Advertising
  • Open Graph
    Content Management System
  • Flickity
    Javascript Libraries
  • AfterShip Returns
    Logistics
  • PWA
    Miscellaneous
  • Adobe Creative Suite
    Visualisation Software
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Analytics
    Web Analytics

Media & News

Secret Linen Store's Email Address Formats

Secret Linen Store uses at least 1 format(s):
Secret Linen Store Email FormatsExamplePercentage
First@secretlinenstore.comJohn@secretlinenstore.com
53%
First.Last@secretlinenstore.comJohn.Doe@secretlinenstore.com
38%
LFirst@secretlinenstore.comDJohn@secretlinenstore.com
6%
First@secretlinenstore.comJohn@secretlinenstore.com
3%

Frequently Asked Questions

What is Secret Linen Store's official website and social media links?

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Secret Linen Store's official website is secretlinenstore.com and has social profiles on LinkedIn.

What is Secret Linen Store's NAICS code?

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Secret Linen Store's NAICS code is 44-45 - Retail Trade.

How many employees does Secret Linen Store have currently?

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As of December 2025, Secret Linen Store has approximately 28 employees across 3 continents, including EuropeAfricaNorth America. Key team members include Head Of Channel Sales: S. C.Head Of People & Culture | Slt: C. D.Head Of Merchandising: N. W.. Explore Secret Linen Store's employee directory with LeadIQ.

What industry does Secret Linen Store belong to?

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Secret Linen Store operates in the Retail industry.

What technology does Secret Linen Store use?

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Secret Linen Store's tech stack includes Microsoft AdvertisingOpen GraphFlickityAfterShip ReturnsPWAAdobe Creative SuiteX-Content-Type-OptionsGoogle Analytics.

What is Secret Linen Store's email format?

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Secret Linen Store's email format typically follows the pattern of First@secretlinenstore.com. Find more Secret Linen Store email formats with LeadIQ.

When was Secret Linen Store founded?

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Secret Linen Store was founded in 2013.

Secret Linen Store

RetailEngland, United Kingdom11-50 Employees

Secret Linen Store is a British,  female-founded online retailer specialising in bedroom textiles. 

We have a passion for finding fabulous fabrics for bedrooms, offering a wide and colourful range of bedding, curtains, nightwear, and towels. 

Founded by sisters Molly and Harriet, we are dedicated to honesty, transparency, along with style, and comfort. Secret Linen Store prioritises fair wages and invests heavily in creating a positive and enriching work environment for its employees. 

We have developed long-standing relationships with our suppliers in Portugal and the UK, collaborating closely on manufacturing processes, packaging, and waste-management. This ensures that our products are ethically made, durable, and have minimal impact on the planet. In addition to their commitment to ethical practices, 

Secret Linen Store provides financial support to selected charities on a monthly basis and actively encourages staff volunteering. 

We are delighted that we are a BCorp company. We look forward to a future where everyone can enjoy a great night’s sleep in very comfortable beds, whilst also having a clear conscience. 

Is it bedtime yet?

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Secret Linen Store's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Secret Linen Store's revenue is estimated to be in the range of $1M$10M

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