Insights

Sustainability partners Secretly Group has actively engaged in climate initiatives, partnering with Music Declares Emergency and the Music Climate Pact. This presents an opportunity to offer sustainability-focused services, carbon offset programs, and green touring solutions to align with their values and potential roster collaborations.

Global footprint With offices and staff in New York, Chicago, Austin, London, Paris, Berlin and headquarters in Bloomington, Secretly Group operates across major markets. This supports upsell opportunities for regional distribution, localized marketing services, and cross-region licensing deals.

Diverse rosters The group spans multiple labels and the Numero Group, representing indie stars and legacy catalogs. This breadth enables tailored packages across label services, catalog reissues, licensing, and synchronized opportunities for film, TV, and gaming.

Tech stack readiness Utilizing QuickBooks Online, AWS, Microsoft 365, Asana and other modern tools indicates a tech-aware organization. This creates openings for integrated software solutions, data-driven marketing, CRM enhancements, and scalable e-commerce or distribution platforms.

Growth signals Recent leadership hires in A&R and Radio, plus immersive Dolby Atmos collaborations, signal expansion and modernization. This suggests opportunities in talent development services, immersive experiences, and strategic partnerships to amplify roster reach.

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Secretly Group Tech Stack

Secretly Group uses 8 technology products and services including Quickbooks Online, Adobe Creative Cloud, Canva, and more. Explore Secretly Group's tech stack below.

Quickbooks Online
Accounting
Adobe Creative Cloud
Audio, Video, Graphics
Canva
Audio, Video, Graphics
Amazon Web Services
Cloud Hosting
Dropbox
Digital Asset Management
Microsoft 365
Email
Asana
Issue Trackers
Klaviyo
Marketing Automation

Media & News

Secretly Group's Email Address Formats

Secretly Group uses at least 5 email formats:

Secretly Group Email Formats	Example	Percentage
First@secretlygroup.com	John@secretlygroup.com	70%
FLast@secretlygroup.com	JDoe@secretlygroup.com	12%
First.Last@secretlygroup.com	John.Doe@secretlygroup.com	10%
Last@secretlygroup.com	Doe@secretlygroup.com	8%
First@secretlyservices.com	John@secretlyservices.com	100%

Frequently Asked Questions

What is Secretly Group's official website and social media links?

Secretly Group's official website is secretlygroup.com and has social profiles on LinkedIn.

How much revenue does Secretly Group generate?

As of August 2026, Secretly Group's annual revenue is estimated to be $25M - $50M.

What is Secretly Group's NAICS code?

Secretly Group's NAICS code is 71113 - Musical Groups and Artists.

How many employees does Secretly Group have currently?

As of August 2026, Secretly Group has approximately 85 employees across 2 continents, including North America and Europe. Key team members include Managing Director Of Publishing And Sync: K. C., Project Manager: R. Q. and : M. H. Explore Secretly Group's employee directory with LeadIQ.

What industry does Secretly Group belong to?

Secretly Group operates in the Music industry.

What technology does Secretly Group use?

Secretly Group's tech stack includes Quickbooks Online, Adobe Creative Cloud, Canva, Amazon Web Services, Dropbox, Microsoft 365, Asana and Klaviyo.

What is Secretly Group's email format?

Secretly Group's email format typically follows the pattern of First@secretlygroup.com. Find more Secretly Group email formats with LeadIQ.

When was Secretly Group founded?

Secretly Group was founded in 1996.

Secretly Group

Q: What is Secretly Group's official website and social media links?

Secretly Group's official website is secretlygroup.com. Secretly Group has social profiles on LinkedIn.

Q: How many employees does Secretly Group have currently?

Secretly Group has approximately 85 employees.

Q: What technology does Secretly Group use?

Secretly Group's tech stack includes Adobe Premiere Pro, Facebook, Microsoft Office, Apple Final Cut Pro, TikTok Ads Manager.

Q: What is Secretly Group's NAICS code?

Secretly Group's NAICS code is 71113 (Musical Groups and Artists).

MusicBloomington, United States51-200 Employees

Secretly Group is an independent music company headquartered in Bloomington, Indiana, with offices in New York, Chicago, Austin, and European capitals London, Paris, and Berlin. It operates four labels—Secretly Canadian, Jagjaguwar, Dead Oceans, and The Numero Group—each managing its own artist rosters and catalogs. The group's rosters span contemporary indie releases and archival material, including Bon Iver, The War on Drugs, Dinosaur Jr., and a catalog of reissues from The Numero Group.

The Numero Group was established in 2003 and joined Secretly Group in 2013. In April 2026, Secretly Group announced a collaboration with Music Declares Emergency and the Music Climate Pact, alongside other independent labels, to support climate initiatives. Overall, the company operates within the independent music industry, providing label leadership and distribution relationships for a diverse range of artists and catalogs.