Healthcare payments optimization Target healthcare providers who need faster, easier patient payments and robust reporting. Position Secure Bill Pay as a solution to reduce collection times, improve cash flow, and minimize staff workload through branded online bill pay and real-time posting.

High self-pay capture Emphasize account-on-file authorization that enables collecting 70%+ of patient self-pay around the time of service. Use this to upsell to clinics and hospitals seeking higher self-pay recovery without added patient friction.

Automation leverage Highlight automated recurring and scheduled payments capable of capturing over 20% of patient accounts receivable. Sell to financial leaders looking to stabilize revenue cycles and reduce manual follow-up.

Staff efficiency appeal Present the solution as a way to free up staff time by enabling point-of-service and business office transactions from the workstation and offering a no-login required patient pay experience, improving throughput and staff satisfaction.

SMB to mid-market fit Position Secure Bill Pay as a scalable, low-volume fintech for mid-sized healthcare providers with 11-50 employees, leveraging simple onboarding, real-time data, and export/import capabilities to integrate with existing workflows.