Growth Opportunity SecurePay targets SMB to mid-market e-commerce merchants in Australia and has a growing client base (40,000 clients historically; 51-200 employees). This indicates potential for cross-sell of advanced payment features, fraud prevention, and multi-currency or tokenisation services to expanding merchants using SecurePay Online Payments.

Fraud Prevention Upsell With FraudGuard as a core offering and a focus on online fraud prevention, there is an opportunity to upsell enhanced risk management, gateway-level security, and fraud analytics to customers expanding into omnichannel or high-risk verticals.

Developer Channel A broad developer ecosystem and an active referral program suggest sales playbooks can leverage partnerships with web developers and integrators to drive new sign-ups for payment gateways, tokenisation, and API-based solutions.

Accelerated Deployment The Fast onboarding claim for SecurePay Online Payments (typically five business days) is a strong differentiator to target merchants seeking rapid time-to-market, particularly those migrating from legacy gateways or ramping up holiday/seasonal cycles.

Regional Presence Being an Australian company with Melbourne-based payment specialists positions SecurePay to prioritize local merchants and mid-market retailers, suggesting sales plays around local support, compliance clarity, and tailored Australian payment methods and currencies.