Recent Acquisition Sysnet recently acquired SecureTrust for $80M, indicating a focus on expanding cyber security solutions. This presents an opportunity for cross-selling and upselling services to the combined client base.

Technology Partnership SecureTrust partnered with Cisco WebEx, highlighting potential collaboration opportunities with Cisco's clients. Leveraging this partnership can lead to introducing SecureTrust services to a broader network.

New Product Launches SecureTrust introduced cloud-based PCI compliance and security platforms, opening avenues for introducing these innovative solutions to clients seeking advanced security measures. This can drive sales in the security technology sector.

Market Expansion Initiative With SecureTrust's launch at the CNP Summit and white paper release, the company is actively engaging in market expansion efforts. This provides a platform for reaching out to new clients and showcasing expertise in compliance and risk assessment.

Competitive Analysis Examining similar companies like Compliancy Group and LogicGate reveals a competitive landscape with potential collaboration or differentiation strategies. Analyzing competitor strengths and weaknesses can guide sales tactics for SecureTrust.