Market Focus Target mid to small businesses seeking affordable group ancillary benefits such as dental and vision, leveraging Security Life’s design flexibility and employer-paid or voluntary product options to fit varying budget and coverage needs.

Legacy & Trust Leverage the long-standing history dating back to 1910 and namesake continuity to position as a stable, trusted provider for employers prioritizing reliability in group benefits and quick claim processing.

Administration Ease Promote eLH online administration tools and fast installation/claims to reduce HR workload, making Security Life attractive to organizations prioritizing seamless benefits administration.

Leadership Signals Highlight recent leadership changes and strategic launches around retirement planning and ancillary products to identify cross-sell opportunities with existing Ameritas holding company relationships.

Digital Footprint Utilize the tech stack and analytics capabilities as a talking point for data-driven benefits management, employer insights, and potential partnerships around digital enrollment, performance tracking, and customer support optimization.