Email Marketing Expansion The business already uses Mailchimp, which provides a strong foundation for expanding email marketing with automated customer journeys, seasonal promotions, and loyalty programs to drive repeat purchases.

Online Experience With hosting and delivery infrastructure powered by AWS and CloudFront, Seed Floral can invest in a faster, mobile-friendly online store, introduce local delivery or curbside pickup, and optimize product pages to improve conversion.

Local Partnerships Located in West Hollywood with a lean team, Seed Floral is well positioned to pursue B2B partnerships with local event planners, wedding coordinators, venues, and hotels, as well as wholesale channels to increase order frequency.

Ad Data Insights Leverage Facebook Pixel data to inform retargeting and audience lookalike campaigns, starting with a simple paid plan and performance dashboards to demonstrate ROI and justify expansion.

Growth Enablement Given a small operation and limited revenue, a bundled growth package focusing on CRM adoption, inventory and order management, and analytics can help scale sales without overburdening staff.