Insights

Expanding International Reach Sela's recent launch of an international business based in London and the appointment of a new CEO demonstrate a strategic focus on expanding globally. This presents opportunities to offer tailored event management, sponsorship, and experiential marketing solutions to new markets and international brands seeking entry or growth in Saudi Arabia and beyond.

Strategic Partnership Opportunities Recent collaborations with major brands like Premier Padel and TKO Group highlight Sela's openness to strategic partnerships across sports, entertainment, and media sectors. Businesses in these industries can explore joint ventures, sponsorships, or technology integrations to enhance their brand presence and audience engagement through Sela’s experiential platforms.

Innovative Technology Integration Sela’s partnership with SenseTime to incorporate AI solutions into mega events indicates a commitment to smart, high-tech experiences. Vendors offering AI, data analytics, or immersive tech solutions can target Sela as a key partner for elevating event innovation and creating safer, more personalized visitor experiences.

Event Infrastructure Development With flagship venues like Jeddah Superdome and Boulevard Riyadh City attracting millions annually, there is a substantial need for advanced infrastructure, engineering, and operational support. Companies specializing in construction, venue technology, or environmental sustainability could find significant sales prospects in expanding or upgrading Sela’s iconic destinations.

High-Value Sponsorship & Branding Given Sela’s extensive history of managing top-tier sports sponsorships and hosting high-profile international events, there are lucrative opportunities for brands seeking premium visibility and brand activation. Marketing agencies and sponsorship platforms can propose customized activation campaigns, leveraging Sela’s extensive experience and audience engagement capabilities.

Sela | صلة Tech Stack

Sela | صلة uses 8 technology products and services including cdnjs, Apple iCloud Mail, Windows Server, and more. Explore Sela | صلة's tech stack below.

  • cdnjs
    Content Delivery Network
  • Apple iCloud Mail
    Email
  • Windows Server
    Operating Systems
  • reCAPTCHA
    Security
  • Bootstrap
    UI Frameworks
  • Kestrel
    Web Servers
  • Microsoft IIS
    Web Servers
  • Facebook
    Widgets

Media & News

Sela | صلة's Email Address Formats

Sela | صلة uses at least 2 format(s):
Sela | صلة Email FormatsExamplePercentage
F.Last@sela-sport.comJ.Doe@sela-sport.com
64%
First@sela-sport.comJohn@sela-sport.com
20%
First.Last@sela-sport.comJohn.Doe@sela-sport.com
9%
FLast@sela-sport.comJDoe@sela-sport.com
6%
Last@sela-sport.comDoe@sela-sport.com
1%
F.Last@sela.saJ.Doe@sela.sa
98%
First.Last@sela.saJohn.Doe@sela.sa
1%
First@sela.saJohn@sela.sa
1%

Frequently Asked Questions

Where is Sela | صلة's headquarters located?

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Sela | صلة's main headquarters is located at 6328 Alameda Kurnaysh Brae Road Jeddah, Mecca 23731 Saudi Arabia. The company has employees across 5 continents, including AsiaEuropeAfrica.

What is Sela | صلة's phone number?

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You can contact Sela | صلة's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sela | صلة's official website and social media links?

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Sela | صلة's official website is sela.sa and has social profiles on LinkedIn.

What is Sela | صلة's NAICS code?

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Sela | صلة's NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does Sela | صلة have currently?

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As of February 2026, Sela | صلة has approximately 1.7K employees across 5 continents, including AsiaEuropeAfrica. Key team members include Ceo/Pres: L. M. L.Chief Business Development Officer: I. M.Chief Operating Officer: M. N.. Explore Sela | صلة's employee directory with LeadIQ.

What industry does Sela | صلة belong to?

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Sela | صلة operates in the Events Services industry.

What technology does Sela | صلة use?

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Sela | صلة's tech stack includes cdnjsApple iCloud MailWindows ServerreCAPTCHABootstrapKestrelMicrosoft IISFacebook.

What is Sela | صلة's email format?

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Sela | صلة's email format typically follows the pattern of F.Last@sela-sport.com. Find more Sela | صلة email formats with LeadIQ.

When was Sela | صلة founded?

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Sela | صلة was founded in 1997.

Sela | صلة

Events ServicesMecca, Saudi Arabia1001-5000 Employees

Founded in 1997 as Saudi Arabia’s first FIFA-recognised player representation company, Sela has grown to be a leading organisation specialising in the sport, entertainment, culture, leisure and hospitality industries. 

Across these sectors, the company conceives and delivers spectacular experiences and creates iconic destinations that millions of people enjoy each year.

For more than 25 years, Sela has been proud to partner with some of the world’s best- known brands to offer event management services and curate experiential moments that build engagement and connect with audiences.

Within the sports marketing and commercial arena, Sela negotiated sponsorship deals for the majority of top-class Saudi Arabian football clubs and led the commercial and operational arm of the Saudi Premier League.

The company has since expanded and has worked with major sports properties, including Formula E, SuperCoppa, Supercopa de España, World Wrestling Entertainment, World Boxing Super Series, and the World Chess Championships.

As the company accelerates its growth and international expansion plans, Sela’s team of dedicated experts provide end-to-end solutions, from master planning to engineering; concept development, audio, video, visualisation; research and patenting; and creating and monetising a brands and IPs.

The company has built and put together stunning destinations and events with highly experienced professionals who handle all aspects of operations and management to make the visitor experience unforgettable.

Sela’s experiences have welcomed more than 40 million visitors. Its experiential excellence includes Jeddah Superdome – the world’s largest geodesic dome; Boulevard Riyadh City – the biggest entertainment hub in Saudi Arabia; Boulevard World – with its 10 global zones; as well as Via Riyadh, the city's newest luxury multipurpose venue and the stunning Jeddah Yacht Club and Marina.

Section iconCompany Overview

Headquarters
6328 Alameda Kurnaysh Brae Road Jeddah, Mecca 23731 Saudi Arabia
Phone number
Website
sela.sa
NAICS Code
56192 - Convention and Trade Show Organizers
Founded
1997
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    Sela | صلة's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Sela | صلة's revenue is estimated to be in the range of $500M$1B

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