Sela | صلة Employee Directory
Events ServicesMecca, Saudi Arabia1001-5000 Employees
Founded in 1997, Sela is a sizable events services company based in Jeddah, in the Mecca region of Saudi Arabia, where it serves the sport, entertainment, culture, leisure and hospitality sectors. It conceives, develops, and operates experiences and venues, coordinating activities from planning and engineering to production across audio-visual and venue management to deliver engaging audience experiences. The company collaborates with global brands and sports entities to manage events, sponsorships, and related commercial activities. Historically, Sela facilitated sponsorship deals for many of Saudi Arabia's top football clubs and led the commercial arm of the Saudi Premier League. Its portfolio includes notable venues such as Jeddah Superdome and Boulevard Riyadh City, and it has welcomed more than 40 million visitors. In 2026, the company announced a strategic consortium with Talaat Moustafa Group to develop an integrated entertainment ecosystem in Egypt, signaling ongoing international expansion.
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