Market Position Select Vacation Properties is a highly regarded local player in the luxury vacation rental market on Sanibel and Captiva Islands, recognized as the best rental company on Sanibel, providing a strong reputation that can be leveraged for expansion into premium accommodation services.

Target Audience The company's focus on personalized service and high-quality accommodations appeals to high-end vacationers and eco-conscious travelers interested in wildlife and marine life, presenting opportunities to tailor services and amenities for these niche customer segments.

Digital Presence & Advertising With an active website and a tech stack including Mailchimp and social media tracking tools, there is potential to enhance digital marketing efforts—such as targeted email campaigns and social media advertising—to attract more vacationers and increase bookings.

Growth Potential Given the company's revenue range of $10M to $25M and recent recognitions, there is significant room for growth by expanding property listings, adding unique experiences, or developing partnerships with eco-tourism and wildlife organizations to attract environmentally conscious travelers.

Competitive Landscape While operating within a niche market, the company's size suggests opportunities to establish competitive advantages through technology adoption, diversifying service offerings, or enhancing customer loyalty programs to stand out from larger competitors like Vacasa and Airbnb.