Digital Presence Growth Selecta Autobody currently uses Squarespace and social platforms which can be leveraged for a stronger inbound pipeline. A focused program combining local SEO, online appointment scheduling, and reputation management would help attract more customers and differentiate from larger collision chains, especially given its small team and mid range revenue.

SMB Efficiency Implement a lightweight CRM and integrated workflow that links lead capture, estimates, scheduling, progress updates, and invoicing with existing Google Workspace tools to reduce admin time and increase throughput for a 2 to 10 person shop.

Insurance Partnerships In the collision repair market insurer networks are a key lead source. Propose outreach to regional insurers and TPAs to establish preferred shop status, streamline claims, and offer fast, quality repairs to win more business from the ecosystem.

Equipment Upgrades There is opportunity to upsell improved repair capabilities by partnerships for paint, frame, diagnostics, and ADAS calibration equipment, complemented by financing options to help Selecta upgrade without heavy upfront costs and differentiate service quality.

Local Fleet Partnerships Located in San Francisco, there is potential to secure service contracts with local fleets, rental agencies, and dealers for predictable, fast turnaround on outsourced repairs, supported by targeted local marketing and referrals.