Brand Differentiation Selkie's distinctive focus on romantic, nostalgic, and artistic self-expression positions it uniquely in the retail apparel market, appealing to consumers seeking unique, statement-making party and leisure wear. Emphasizing its creative, imagination-driven approach can attract fashion-forward customers and collaborations.

Fashion Week Presence Participation in NYFW 2025 enhances Selkie’s visibility among high-profile industry stakeholders and trendsetters, creating opportunities for exclusive collaborations, limited-edition collections, and increased brand partnerships.

Expansion Potential With a wide sizing range from XXS to 5X and a focus on timeless, treasure-worthy pieces, Selkie can expand its targeted customer segments and explore additional markets that value inclusive sizing and enduring fashion.

Digital Engagement Utilizing advanced marketing tools like Mailchimp, Omnisend, and Google Analytics indicates an emphasis on personalized digital marketing and data-driven customer insights, offering opportunities to amplify sales through targeted campaigns and omnichannel strategies.

Market Positioning Compared to similar boutique brands with smaller teams, Selkie’s strategic positioning in a niche market segment offers scalable growth potential by leveraging its unique aesthetic and exclusive event appearances to attract loyal, fashion-conscious consumers.