Local Sourcing Opportunity to upsell farm-to-table and local product sourcing programs leveraging their existing emphasis on local ingredients and the Executive Chef changes. Propose partnerships with regional suppliers, seasonal menus, and culinary experiences tied to local producers.

Golf & Events capitalize on awards and notable golf event history to pitch group booking packages, tournaments, and corporate retreats. Target corporate teams, associations, and wedding planners with turnkey event management, on-site amenities, and post-event wellness options.

Wellness Synergy Leverage the Wellness Center offering to cross-sell spa, fitness, and retreat packages to both leisure guests and corporate clients. Propose wellness tourism bundles, exclusive memberships, and half- or multi-day wellness itineraries.

Regional Expansion With proximity to Vancouver and Seattle, target cross-border travelers, weekend Getaway packages, and regional marketing collaborations. Explore partnerships with travel agencies, airports, and tourism boards to boost occupancy during shoulder seasons.

Digital & Guests Utilize current tech stack strengths and digital presence to implement targeted marketing campaigns focused on sustainability, local cuisine experiences, and golf packages. Offer data-backed promotions, loyalty programs, and personalized guest itineraries to increase repeat bookings.