Niche SMB focus Target a very small team in a niche market with a SaaS sensory evaluation platform. Their size and niche positioning suggest a need for scalable, easy to adopt solutions with clear ROI and bite-sized onboarding.

Affirmed cloud setup Leverage their cloud based delivery and existing AWS infrastructure to propose migration ease, integration with current tech stack, and secure multi-tenant deployment options that minimize onboarding friction.

SaaS upsell path Position tiered SaaS offerings from basic sensory evaluation to advanced consumer insights and quality analytics, highlighting quick time to value and predictable subscription revenue for both parties.

Growth via partnerships Explore co selling or integration partnerships with larger market research platforms and data providers to expand reach, borrowing credibility through familiar brands while maintaining their compact team structure.

Competitive positioning Differentiate from larger players by emphasizing ease of use, lower cost of ownership, and fast onboarding for small teams, while offering scalable features that align with customer growth and expanding use cases.