Sensory Logic Employee Directory

Market ResearchMinnesota, United States1 Employees

Sensory Logic is a market research firm based in Minneapolis, Minnesota, that specializes in measuring and managing consumer emotions across various marketing touchpoints. By integrating eye tracking and facial coding with traditional ratings and verbal input, the company builds a comprehensive emotional analysis of responses to advertisements, packaging, websites, sales presentations, and other marketing communications, enabling clients to understand how emotional factors influence engagement and effectiveness.
The company targets major, global brands seeking insights into emotional engagement, offering a methods mix that complements conventional research approaches. Positioned within the market research industry, Sensory Logic combines behavioral and self-reported data to help clients evaluate and refine their communications. The firm has operated for more than a decade and has pursued partnerships, such as a collaboration with the Pennsylvania Association of Broadcasters to test radio commercials for emotional engagement, illustrating a focus on applied, real-world testing across media channels.

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