Luxury Market Position Sentes Automotive dominates the luxury auto retail segment in Kelowna with four premium dealerships including Lexus, Mercedes-Benz, Infiniti, and Nissan, offering opportunities to target high-end vehicle buyers and luxury brand consumers.

Growing Employer Presence With nearly 250 employees and a decade of rapid growth, Sentes Automotive presents a platform for scalable solutions in employee engagement, HR technology, and training services to support its expanding workforce.

Recognition and Leadership Pamela Pearson’s recent award as Woman of the Year highlights the company’s strong leadership and community engagement, opening avenues for brand partnerships and corporate social responsibility initiatives.

Digital Engagement Utilizing a sophisticated tech stack including Google services, Laravel, and reCAPTCHA indicates a focus on online customer experience, creating potential for digital marketing, website optimization, and customer analytics solutions.

Financial Growth Potential Although currently revenue is under $10 million, Sentes Automotive’s status as the largest luxury retailer in the region suggests opportunities to introduce brands, financing solutions, and after-sales services to increase customer lifetime value.