Twitter Engagement The Sentinels achieved the highest Twitter engagement among all esports organizations in North America in 2022. This indicates a strong social media presence and fan engagement, providing an opportunity for targeted marketing and sponsorship deals.

Partnership Potential Recent partnerships with Advanced, LLC for a new energy drink and Medal B.V. for streaming capture indicate a willingness to collaborate with external companies. There may be opportunities for cross-promotion, co-branded products, or exclusive offers to tap into new markets.

Funding and Investment Despite receiving significant funding in 2024 and 2023, Sentinels' funding status is listed as 'NaN.' This potentially signals openness to further investment or partnership offers to support growth initiatives and expand business operations.

Expansion into New Games The partnership with Riot Games Inc to introduce a League of Legends: Wild Rift team in 2021 showcases a strategic move to expand into new game titles. This expansion presents opportunities for game-specific sponsorships, in-game advertising, and merchandise sales targeting the League of Legends community.

Community Building With a focus on connecting passionate fans and building a strong community around esports, Sentinels aims to engage its audience beyond traditional gameplay. Sales efforts could leverage community-building initiatives, exclusive fan experiences, and branded merchandise to drive revenue and loyalty.