Niche market Target the recycling and waste management sector with Sentry’s OTR solid tires, highlighting proven performance in Waste Management facilities and tough scrap operations to open opportunities with facility managers and fleet operators.

Rental ROI Leverage demonstrated ROI for rental fleets by approaching rental companies such as Sunstate, Hertz, H&E Equipment and Sunbelt, offering tire bundles, long-life cycles, and volume discounts to drive repeat business.

OE & OEM Position to OEM and machine manufacturer partnerships by referencing testing and approvals from JLG, Bobcat, and other equipment makers to unlock co-branding, calibrated tires, and approved supplier status.

Expansion potential Capitalize on breadth of product with 300+ tire sizes to tailor solutions across diverse terrains and applications, pursuing new geographic or vertical expansions in recycling, scrap processing, and maintenance fleets.

Tech & integration Highlight tech stack and digital readiness to streamline procurement and compliance, offering seamless integration with partners’ purchasing portals, KYC/OTR maintenance tracking, and data-driven performance reporting.