Gulf Expansion Sepura's collaboration with Waves Middle East LLC to deploy TETRA systems across the Gulf positions Sepura to expand its regional footprint. Leverage existing partner network (Waves, Damm for infrastructure) to win new handset and maintenance contracts, cross-sell accessories and applications, and target public safety and industrial PMR deployments in Gulf markets.

Airwave Growth Recent contract with Police Digital Service to extend support for the UK's Airwave TETRA network highlights ongoing demand for mission-critical communications. Opportunities to offer device refreshes, spare parts, managed services, and upgrades (including SC23 devices) to UK public safety agencies and lifecycle contracts.

Leadership Refresh A new CEO appointed in 2025 suggests potential strategic refresh and renewed emphasis on growth, partnerships and go-to-market execution. Engage at the executive level to align on joint development opportunities, channel partnerships, and pilot programs for new devices and software platforms.

Usability Focus SC23 launch with a reduced keypad and streamlined core TETRA features signals a usability-focused hardware path that can accelerate frontline adoption. Target agencies seeking cost-effective, rugged handsets with simplified operation, and pair with Sepura software applications and accessories for bundled offerings.

Global Services Sepura's global footprint with local support complements a broad product portfolio for multinational customers coordinating across regions. This enables bundled managed services, maintenance, and training across deployments, appealing to large public safety and enterprise customers seeking consistency and support across borders.