Strategic expansion Mergers with Mercury Public Affairs to expand footprint in the Midwest indicate growth and potential cross-sell opportunities to clients seeking national and regional public affairs support.

Crisis and government focus Strong capabilities in crisis communications and government relations suggest opportunities to offer integrated crisis management, policy advocacy, and legislative affairs services to firms facing regulatory or reputational risks.

Digital and coalition services Expertise in digital strategies and coalition building positions Serafin to upsell comprehensive digital advocacy campaigns, stakeholder mobilization, and grassroots programs for policy or reputation initiatives.

Industry and asset leverage Notable asset sale from Covestro and experience with corporate and public affairs clients indicate potential for serving manufacturing, chemicals, and industrial sectors with complex regulatory environments.

Financial scope and scale Revenue range of 10M-25M and a lean team complementing larger firms’ capabilities, presenting an opportunity to offer premium PR and public affairs packages to mid-market businesses seeking big-firm expertise at a mid-market price point.